Snacks
Pure Organic Layered fruit bar
0.63 oz (18 g)
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Certified organic
- No synthetic dyes
Why it scores 41
Pure Organic Layered fruit bar scores 41 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 14 points Sugars 66.7 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better fruit bars
-
Mini Fruit Bars That's It. · 480 g Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Aples + Mangoes Mini Fruit Bar That's It. · 20 g Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Trader Joe’s Organic Mango Fruit Bars Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Mini fruit bars apple + strawberry Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Pineapple Mango Fruit Bar South Forty Snack Company · 1.2 oz (35 g) Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Layered fruit bar
Ingredients
- Fruit juice concentrate (sweetener) minus 20 points
- Pectin minus 2.5 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 66.7 g / 100 g minus 14 points
- Energy 333 kcal / 100 g minus 2 points
- Fiber 6.3 g / 100 g plus 4 points
100 − 59.5 = 40.5 → 41
Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 333 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 83.3 g |
| Sugars | 66.7 g |
| Added sugars | 27.8 g |
| Fiber | 6.3 g |
| Protein | 0 g |
| Salt | 0 g |
Serving: 1 bar (18 g)
Ingredients
- Apple puree concentrate
- apple juice concentrate (high concern)
- banana puree
- strawberry juice concentrate
- citrus pectin
- lemon juice concentrate
- natural flavors
- vegetable juice for color (carrot juice, red cabbage juice)
- citric acid
Label text, as published
Apple puree concentrate, apple juice concentrate, banana puree, strawberry juice concentrate, citrus pectin, lemon juice concentrate, natural flavors, vegetable juice for color (carrot juice, red cabbage juice), citric acid
Allergens and diets
- Vegan
- Vegetarian
- Palm-oil-free
Always check the package: recipes change.
Packaging
Cellophane
Context only: no points in v1.
More snacks on GoodSwap
-
Yoggies Natures Garden Probiotic Strawberry Yoggies · (20 g) 0.7 oz Ultra-processedContains added sugarsContains seed oilsContains palm oil Score 47 out of 100 Okay -
Crispy Coconut Rolls Organic · 312 g High in sugarHigh in saturated fatContains added sugarsCertified organic Score 27 out of 100 Poor -
Protein Peanut butter Dark Chocolate chewy bar Nature Valley Protein · 40 g Ultra-processedHigh in saturated fatContains added sugarsContains seed oils Score 9 out of 100 Bad -
Chocolate Chip Cookie Dough Bars Larabar · 9.6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 44 out of 100 Okay -
Mix snack mix Chex Mix · 8.75 oz Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in salt Score 13 out of 100 Bad -
That's it 1 apple + 20 blueberries Fruit Bar That's It. · 1.2 oz/35 g High in sugarNo additives Score 79 out of 100 Good
More from Pure Organic
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org