Food
Pure Organic Layered Fruit Bars Variety Pack
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Certified organic
- No synthetic dyes
Why it scores 37
Pure Organic Layered Fruit Bars Variety Pack scores 37 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 14 points Sugars 66.7 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better fruit bars
-
Mini Fruit Bars That's It. · 480 g Not ultra-processed · No added sugars Score 79 out of 100 , 42 points higher -
Aples + Mangoes Mini Fruit Bar That's It. · 20 g Not ultra-processed · No added sugars Score 79 out of 100 , 42 points higher -
Trader Joe’s Organic Mango Fruit Bars Not ultra-processed · No added sugars Score 79 out of 100 , 42 points higher -
Mini fruit bars apple + strawberry Not ultra-processed · No added sugars Score 79 out of 100 , 42 points higher -
Pineapple Mango Fruit Bar South Forty Snack Company · 1.2 oz (35 g) Not ultra-processed · No added sugars Score 79 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Layered Fruit Bars Variety Pack
Ingredients
- Fruit juice concentrate (sweetener) minus 20 points
- Pectin minus 2.5 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 66.7 g / 100 g minus 14 points
- Energy 333 kcal / 100 g minus 2 points
100 − 63.5 = 36.5 → 37
Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 333 kcal |
|---|---|
| Fat | 0 g |
| Carbohydrates | 83.3 g |
| Sugars | 66.7 g |
| Added sugars | 27.8 g |
| Protein | 0 g |
Serving: 1 bar (18 g)
Ingredients
- Apple puree concentrate
- apple juice concentrate (high concern)
- passion fruit juice concentrate
- citrus pectin
- pineapple juice concentrate (high concern)
- lemon juice concentrate
- natural flavors
- vegetable and fruit juice for color
- citric acid
- banana puree
- strawberry juice concentrate
- raspberry juice concentrate
Label text, as published
Apple puree concentrate, apple juice concentrate, passion fruit juice concentrate, citrus pectin, pineapple juice concentrate, lemon juice concentrate, natural flavors, vegetable and fruit juice for color, citric acid, banana puree, strawberry juice concentrate, raspberry juice concentrate.
Allergens and diets
- Vegan
- Vegetarian
- Palm-oil-free
Always check the package: recipes change.
More from Pure Organic
-
Layered fruit bar Pure Organic · 0.63 oz (18 g) Score 41 out of 100 Okay -
Twisted Fruit Bites Pure Organic · 1 g Score 39 out of 100 Poor -
Layered Fruit Bar Pure Organic · 0.63 oz (18 g) Score 41 out of 100 Okay -
layered fruit bar RASPBERRY LEMONADE Pure Organic · 0.63 oz (18 g) Score 40 out of 100 Okay
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org