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Butter croissants

Kirkland Signature Butter Croissant (12 count)

28 oz

Okay out of 100 Medium confidence
  • Ultra-processed
  • High in saturated fat
  • Contains added sugars
  • Seed-oil free
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Why it scores 45

Kirkland Signature Butter Croissant (12 count) scores 45 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. Saturated fat 15.9 g / 100 g: Very high in saturated fat. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better croissants, sweet rolls and pastries

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Butter Croissant (12 count)

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
subtotal−22.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
subtotal−18

Nutrition per 100 g

  • Sugars 7.3 g / 100 g
    Strong Contains some sugar. [1]
  • Saturated fat 15.9 g / 100 g
    Strong Very high in saturated fat. [5]
  • Salt 1.2 g / 100 g
    Strong High in salt. [6]
  • Energy 435 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Protein 8.7 g / 100 g
    Info A good source of protein. [2]
subtotal−15
TOTAL 45Okay

100 − 55.5 = 44.5 → 45

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [7]

GTIN 00096619331161 · 2026-09-21

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy435 kcal
Fat24.6 g
Saturated fat15.9 g
Trans fat0.7 g
Carbohydrates43.5 g
Sugars7.3 g
Added sugars5.8 g
Fiber1.4 g
Protein8.7 g
Salt1.2 g

Serving: 1 croissant (69 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

ENRICHED FLOUR (WHEAT FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID). BUTTER (CREAM, WATER, PARTIALLY SKIMMED MILK (MILK. VITAMIN A PALMITATE, VITAMIN D3). NATURAL FLAVOR). YEAST, CONTAINS 2% OR LESS OF THE FOLLOWING: SUGAR, EGGS, NONFAT DRY MILK, WHOLE MILK POWDER (WITH VITAMINS A & D), WHEAT GLUTEN, SALT, ASCORBIC ACID, ENZYMES.

Allergens and diets

Contains: Milk, Soy, Wheat, Gluten, Egg

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Packaging

Pet 1 polyethylene terephthalate

Context only: no points in v1.

More from Kirkland Signature

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org