Cooking helpers
King Arthur Baking Company Keto Wheat Pizza Crust Mix
10.25 oz
Score
- Ultra-processed
- High in salt
Why it scores 65
King Arthur Baking Company Keto Wheat Pizza Crust Mix scores 65 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 7 points Salt 2 g / 100 g: Very high in salt. Strong
- minus 4.5 points 4 kinds of ultra-processing markers: Industrial additive classes found: anti-caking agent, emulsifier, industrial protein and modified starch. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better cake, brownie and cookie mixes
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Quaker de maiz corn tortilla mix ounce paper bag Quaker · 200 g Not ultra-processed · Less salt Score 100 out of 100 , 35 points higher -
Energizing oat bites mix Krusteaz · 12 oz/340 g Not ultra-processed · Less salt Score 100 out of 100 , 35 points higher -
Muffin and cupcake mix Miss Jones Baking Co. · 10.57 oz/300 g Not ultra-processed · Less salt Score 99 out of 100 , 34 points higher -
Pizza crust mix Prima Provisions Co. · 7.5 oz/212 g Not ultra-processed · Less salt Score 96 out of 100 , 31 points higher -
Keto & Paleo Fudgy Brownie Miss Jones · 10.57 oz/300 g Not ultra-processed · Less salt Score 99 out of 100 , 34 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Keto Wheat Pizza Crust Mix
Ingredients
- Wheat gluten minus 2.5 points
- Modified starch minus 2.5 points
- Powdered cellulose minus 2.5 points
- Whey protein concentrate / isolate minus 1.5 points
- Sorbitan monostearate minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Salt 2 g / 100 g minus 7 points
- Energy 250 kcal / 100 g minus 1 points
- Fiber 38.9 g / 100 g plus 4 points
- Protein 44.4 g / 100 g plus 2 points
100 − 35 = 65
Can’t score above 79. High in salt (above the front-of-pack "high" level). [4]
Nutrition per 100 g
| Energy | 250 kcal |
|---|---|
| Fat | 2.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 44.4 g |
| Sugars | 0 g |
| Fiber | 38.9 g |
| Protein | 44.4 g |
| Salt | 2 g |
Serving: 18 g
Ingredients
- MIX (VITAL WHEAT GLUTEN, MODIFIED WHEAT STARCH, CELLULOSE & PSYLLIUM FIBER BLEND, WHEY PROTEIN CONCENTRATE, KING ARTHUR UNBLEACHED FLOUR, SALT, INACTIVE YEAST) (not recognized)
- YEAST (YEAST, SORBITAN MONOSTEARATE, ASCORBIC ACID)
Label text, as published
MIX (VITAL WHEAT GLUTEN, MODIFIED WHEAT STARCH, CELLULOSE & PSYLLIUM FIBER BLEND, WHEY PROTEIN CONCENTRATE, KING ARTHUR UNBLEACHED FLOUR (WHEAT FLOUR, ENZYME OR MALTED BARLEY FLOUR), SALT, INACTIVE YEAST), YEAST (YEAST, SORBITAN MONOSTEARATE, ASCORBIC ACID).
Allergens and diets
Contains: Milk, Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org