King Arthur Baking Company Keto Wheat Pizza Crust Mix
Photo: Open Food Facts contributors (CC BY-SA)

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King Arthur Baking Company Keto Wheat Pizza Crust Mix

10.25 oz

Score

Good 65 out of 100 High confidence
  • Ultra-processed
  • High in salt

Why it scores 65

King Arthur Baking Company Keto Wheat Pizza Crust Mix scores 65 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. minus 7 points Salt 2 g / 100 g: Very high in salt. Strong
  3. minus 4.5 points 4 kinds of ultra-processing markers: Industrial additive classes found: anti-caking agent, emulsifier, industrial protein and modified starch. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Keto Wheat Pizza Crust Mix

START100

Ingredients

  • Wheat gluten minus 2.5 points
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Modified starch minus 2.5 points
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
  • Powdered cellulose minus 2.5 points
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
  • Whey protein concentrate / isolate minus 1.5 points
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Sorbitan monostearate minus 1.5 points
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
subtotal−10.5

Processing

  • Ultra-processed (NOVA 4) minus 18 points
    Strong Classified NOVA 4: made with industrial ingredients and additives. [1]
  • 4 kinds of ultra-processing markers minus 4.5 points
    Emerging Industrial additive classes found: anti-caking agent, emulsifier, industrial protein and modified starch. [1]
subtotal−22.5

Nutrition per 100 g

  • Salt 2 g / 100 g minus 7 points
    Strong Very high in salt. [2]
  • Energy 250 kcal / 100 g minus 1 points
    Info Energy-dense for its weight. [3]
  • Fiber 38.9 g / 100 g plus 4 points
    Strong A good source of fiber. [3]
  • Protein 44.4 g / 100 g plus 2 points
    Info A good source of protein. [3]
subtotal−2

TOTAL 65Good

100 − 35 = 65

Can’t score above 79. High in salt (above the front-of-pack "high" level). [4]


GTIN 00071012060177 · 2026-02-18

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy250 kcal
Fat2.8 g
Saturated fat0 g
Trans fat0 g
Carbohydrates44.4 g
Sugars0 g
Fiber38.9 g
Protein44.4 g
Salt2 g

Serving: 18 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

MIX (VITAL WHEAT GLUTEN, MODIFIED WHEAT STARCH, CELLULOSE & PSYLLIUM FIBER BLEND, WHEY PROTEIN CONCENTRATE, KING ARTHUR UNBLEACHED FLOUR (WHEAT FLOUR, ENZYME OR MALTED BARLEY FLOUR), SALT, INACTIVE YEAST), YEAST (YEAST, SORBITAN MONOSTEARATE, ASCORBIC ACID).

Allergens and diets

Contains: Milk, Wheat, Gluten

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  3. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  4. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  5. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org