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Frankford Rice krispies chocolate bunny
Photo: Open Food Facts contributors (CC BY-SA)

Snacks

Frankford Rice krispies chocolate bunny

1.6 oz/45 g

Bad out of 100 High confidence
  • Ultra-processed
  • High in sugar
  • High in saturated fat
  • Contains added sugars
  • Seed-oil free
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Why it scores 7

Frankford Rice krispies chocolate bunny scores 7 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Malt syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Rice krispies chocolate bunny

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Malt syrup
    Strong An added sugar. [1][2][3]
  • Milk chocolate (ingredient)
    Strong Contains added sugar. [1]
  • Soy lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−49

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
subtotal−18

Nutrition per 100 g

  • Sugars 57.8 g / 100 g
    Strong Very high in sugar. [1]
  • Saturated fat 13.3 g / 100 g
    Strong Very high in saturated fat. [5]
  • Energy 511 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−26
TOTAL 7Bad

100 − 93 = 7

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [6]

GTIN 00041376713439 · 2025-09-06

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy511 kcal
Fat24.4 g
Saturated fat13.3 g
Trans fat0 g
Carbohydrates68.9 g
Sugars57.8 g
Added sugars53.3 g
Fiber2.2 g
Protein4.4 g
Salt0.2 g

Serving: 1 package (45 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

milk chocolate (sugar, cocoa butter, unsweetened chocolate, dry whole milk powder, nonfat dry milk, soy lecithin [an emulsifier], vanilla extract), cereal (rice, sugar, contains 2% or less of salt, malt flavor). vitamins and minerals: iron (ferric phosphate). niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12. contains: milk, soy. may contain wheat, peanut and tree nuts. contains bioengineered food ingredients. manufactured by frankford candy llc philadelphia, pa 19114 usa visit us at www.frankfordcandy.com frankford. kellogg's and affiliated marks are trademarks of kellogg na co., used with permission. safety warning: d

Allergens and diets

Contains: Milk, Soy, Gluten

May contain: Peanuts, Tree nuts

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org