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Lay's Baked Barbecue Potato Crisps
Photo: Open Food Facts contributors (CC BY-SA)

Barbecue chips

Lay's Baked Barbecue Potato Crisps

1 oz

Bad out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
  • Seed-oil free
  • No synthetic dyes
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Why it scores 15

Lay's Baked Barbecue Potato Crisps scores 15 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Brown sugar: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better potato chips

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Baked Barbecue Potato Crisps

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Brown sugar
    Strong An added sugar. [1][2][3]
  • Molasses
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 4 kinds of ultra-processing markers
    Emerging Industrial additive classes found: color (added), emulsifier, flavoring and industrial sugar or starch hydrolysate. [4]
subtotal−22.5

Nutrition per 100 g

  • Sugars 9.5 g / 100 g
    Strong High in sugar. [1]
  • Saturated fat 3.2 g / 100 g
    Strong High in saturated fat. [5]
  • Salt 1.3 g / 100 g
    Strong High in salt. [6]
  • Energy 476 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 3.2 g / 100 g
    Strong A good source of fiber. [2]
subtotal−13
TOTAL 15Bad

100 − 85.5 = 14.5 → 15

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00028400071895 · 2026-05-31

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy476 kcal
Fat15.9 g
Saturated fat3.2 g
Trans fat0 g
Carbohydrates69.8 g
Sugars9.5 g
Added sugars9.5 g
Fiber3.2 g
Protein6.4 g
Salt1.3 g

Serving: 1 package (31.8 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Dried Potatoes, Olive Oil, Corn Starch, Sugar, And Less Than 2% Of Salt, Soy Lecithin, Onion Powder, Brown Sugar, Molasses, Dextrose, Spices, Fructose, Garlic Powder, Tomato Powder, Yeast, Natural Flavors (Contains Milk), Paprika Extract (Color), And Annatto Extract (Color). CONTAINS MILK AND SOY INGREDIENTS.

Allergens and diets

Contains: Milk, Soy

  • Palm-oil-free

Always check the package: recipes change.

Healthiest barbecue crisps in the US

More from Lay's

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org