Dessert mixes
Betty Crocker Chocolate Chip cookie mix
496 g
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains palm oil
- Seed-oil free
Why it scores 7
Betty Crocker Chocolate Chip cookie mix scores 7 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better cake, brownie and cookie mixes
-
Keto friendly chocolate chip cookie mix Duncan Hines · 2.1 oz/60 g Not ultra-processed · Less sugar Score 51 out of 100 , 44 points higher -
Chocolate Muffin & Cake Almond Flour Mix Simple Mills · 10.4 oz Not ultra-processed · No palm oil Score 52 out of 100 , 45 points higher -
Zero Sugar Brownie Mix Chocolate Fudge Pillsbury · 12.35 oz/350 g Less sugar · No added sugars Score 50 out of 100 , 43 points higher -
Chocolate chocolate chip muffin mix Martha White · 209 g Less sugar · No palm oil Score 43 out of 100 , 36 points higher -
Dark chocolate brownie mix Renewal Mill · 18 oz No palm oil · No brown sugar Score 42 out of 100 , 35 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Chocolate Chip cookie mix
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Chocolate (sweetened, ingredient) minus 7.5 points
- Soy lecithin minus 1.5 points
- Natural flavors minus 1 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 52.2 g / 100 g minus 14 points
- Saturated fat 4.4 g / 100 g minus 5 points
- Salt 1 g / 100 g minus 3 points
- Energy 435 kcal / 100 g minus 2 points
100 − 93.5 = 6.5 → 7
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [8]
Nutrition per 100 g
| Energy | 435 kcal |
|---|---|
| Fat | 8.7 g |
| Saturated fat | 4.4 g |
| Trans fat | 0 g |
| Carbohydrates | 78.3 g |
| Sugars | 52.2 g |
| Added sugars | 52.2 g |
| Fiber | 0 g |
| Protein | 4.4 g |
| Salt | 1 g |
Serving: 1 serving (23 g)
Ingredients
- Enriched Flour Bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid)
- Chocolate Chips (sugar, chocolate liquor, cocoa butter, soy lecithin, natural flavor) (moderate concern)
- Brown Sugar (high concern)
- Sugar (high concern)
- Palm Oil
- Leavening (baking soda, sodium aluminum phosphate) (not recognized)
- Salt
- Nonfat Milk
Label text, as published
Enriched Flour Bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Chocolate Chips (sugar, chocolate liquor, cocoa butter, soy lecithin, natural flavor), Brown Sugar, Sugar, Palm Oil, Leavening (baking soda, sodium aluminum phosphate), Salt, Nonfat Milk.
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten, Egg
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
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“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu