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Millville Fruit & Grain Soft Baked Bar
Photo: Open Food Facts contributors (CC BY-SA)

Cereal bars

Millville Fruit & Grain Soft Baked Bar

Bad out of 100 Medium confidence
  • Ultra-processed
  • High in sugar
  • Contains added sugars
  • Contains emulsifiers studied for gut effects
  • No synthetic dyes
  • Contains whole grains
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Why it scores 9

Millville Fruit & Grain Soft Baked Bar scores 9 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Invert sugar: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better granola and snack bars

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Fruit & Grain Soft Baked Bar

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Invert sugar
    Strong An added sugar. [1][2][3]
  • Fructose
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 8 kinds of ultra-processing markers
    Emerging Industrial additive classes found: anti-caking agent, bulking agent, color (added), emulsifier, flavoring, industrial protein, industrial sugar or starch hydrolysate and thickener, stabilizer or gelling agent. [4]
subtotal−26

Nutrition per 100 g

  • Sugars 29.7 g / 100 g
    Strong Very high in sugar. [1]
  • Salt 0.5 g / 100 g
    Strong Contains some salt. [5]
  • Energy 351 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 5.4 g / 100 g
    Strong A good source of fiber. [2]
subtotal−15
TOTAL 9Bad

100 − 91 = 9

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]

GTIN 04099100115826 · 2026-06-05

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy351 kcal
Fat8.1 g
Saturated fat0 g
Trans fat0 g
Carbohydrates67.6 g
Sugars29.7 g
Added sugars29.7 g
Fiber5.4 g
Protein5.4 g
Salt0.5 g

Serving: 1 bar (37 g)

Ingredients

  • strawbery flayored filling (sugar wateb, glycep puree mat qum, mali dicalcium phosue cdium citrate, mond, diglycerides, ascoric acid a preservative potassium sorbate a preservative, calciun stearate, natural flavor color, whole gat flour, enriched bleachet flour, canola dil whole wheat flour, invert sugar, soluble corn fiber whole rolled oats, sugar, fructose, molasses vitamins and minerals, whey powder, honey sodium bicarbonate, natural flavor, cellulose gun 0% salt, guar gum, soy lecithin, sodium propionate a preservative, leavening)
High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

strawbery flayored filling (sugar wateb, glycep puree mat qum, mali dicalcium phosue cdium citrate, mond , diglycerides, ascoric acid a preservative potassium sorbate a preservative, calciun stearate, natural flavor color (beta-carotene black carrot concentrate, annatto, fruit and vegetable juice), whole gat flour, enriched bleachet flour (wheat flour, niacin reduced iron, thiamine mononitrate, riboflavin, folic acid), canola dil whole wheat flour, invert sugar, soluble corn fiber whole rolled oats, sugar, fructose, molasses vitamins and minerals (vitamin a palmitate, calciun carbonate, niacinamide, reduced iron, zinc oxide pyridoxine hydrochloride, riboflavin, thiamine hydrochloride, folic acid), whey powder, honey sodium bicarbonate, natural flavor, cellulose gun 0% salt, guar gum, soy lecithin, sodium propionate a preservative,leavening (sodium acid pyrophosphate 3% sodium bicarbonate, corn starch, monocalcm calcium sulfate, wheat gluten, 7% liquid whole eggs contains: whea mk soy, eggs, may contain peaits and a irawberry puree, apple owoer, pectin, xanthan cad sodium alginate phosphate, aldi 9% twice as nice guarante 20% tree nuts, hom replaced money refunh

Allergens and diets

Contains: Milk, Soy, Wheat, Gluten, Egg

May contain: Tree nuts

  • Not vegan
  • Not gluten-free

Always check the package: recipes change.

Healthiest cereal bars in the US

More from Millville

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  9. Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome

    Nature · Mar 5, 2015 · Peer-reviewed

    “carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”

    doi.org

  10. Randomized Controlled-Feeding Study of Dietary Emulsifier Carboxymethylcellulose Reveals Detrimental Impacts on the Gut Microbiota and Metabolome

    Gastroenterology · March 2022 · Peer-reviewed

    “Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”

    doi.org

  11. Food additive emulsifiers and risk of cardiovascular disease in the NutriNet-Santé cohort: prospective cohort study

    BMJ · Sep 6, 2023 · Peer-reviewed

    “This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”

    doi.org