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Millville Rice Squares
Photo: Open Food Facts contributors (CC BY-SA)

Food

Millville Rice Squares

362 g

Okay out of 100 Medium confidence
  • High in salt
  • Contains added sugars
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Why it scores 42

Millville Rice Squares scores 42 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Molasses: An added sugar. Strong
  3. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Rice Squares

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Molasses
    Strong An added sugar. [1][2][3]
subtotal−40

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 7.3 g / 100 g
    Strong Contains some sugar. [1]
  • Salt 1.8 g / 100 g
    Strong High in salt. [5]
  • Energy 366 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−10
TOTAL 42Okay

100 − 58 = 42

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in salt (above the front-of-pack "high" level). [6]

GTIN 04099100053203 · 2026-04-26

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy366 kcal
Fat0 g
Saturated fat0 g
Carbohydrates85.4 g
Sugars7.3 g
Added sugars4.5 g
Fiber2.4 g
Protein7.3 g
Salt1.8 g

Serving: 41g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

rice, sugar, salt, molasses, mixed tocopherols (added to preserve freshness) vitamins and minerals: calcium carbonate, reduced iron, sodium ascorbate (vitamin c), oride oyide pyridoy ine hydro

Allergens and diets

  • Palm-oil-free

Always check the package: recipes change.

More from Millville

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk