Cereals and their products
Mom's Best Cereals Lightly sweetened whole grain wheat cereal, sweetened wheatfuls
16.5 oz/467 g
Score
- Ultra-processed
- Contains added sugars
- Contains whole grains
Why it scores 53
Mom's Best Cereals Lightly sweetened whole grain wheat cereal, sweetened wheatfuls scores 53 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 20 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Weis, shredded wheat, bite size, 100% natural whole grain cereal Weis · 16.4 oz/1.025 lb/465 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Shredded wheat bite size shredded whole grain wheat cereal, shredded wheat Food Club Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Bite size shredded whole wheat cereal The Kroger Co. · 16.4 oz/464 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Whole Grain Wheat Cereal Essential Everyday · 49 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz Not ultra-processed · No added sugars Score 96 out of 100 , 43 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Lightly sweetened whole grain wheat cereal, sweetened wheatfuls
Ingredients
- Sugar minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Energy 382 kcal / 100 g minus 2 points
- Fiber 10.9 g / 100 g plus 4 points
100 − 47 = 53
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 382 kcal |
|---|---|
| Fat | 1.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 81.8 g |
| Sugars | 20 g |
| Added sugars | 20 g |
| Fiber | 10.9 g |
| Protein | 9.1 g |
| Salt | 0.1 g |
Serving: 21 biscuits (60 g)
Ingredients
Label text, as published
WHOLE GRAIN WHEAT, SUGAR, GELATIN. FRESHNESS PRESERVED WITH VITAMIN E (MIXED TOCOPHEROLS).
Allergens and diets
Contains: Wheat, Gluten
- Not vegan
- Not vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More cereals and their products on GoodSwap
-
healthy grains granola Dark Chocolate Kind · 11 oz Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 23 out of 100 Poor -
Original Shell Pasta & Cheese Sauce Velveeta · 12 oz (340 g) Ultra-processedHigh in saltContains seed oilsNo synthetic dyes Score 56 out of 100 Okay -
healthy grains granola Peanut Butter Kind · 11 oz Contains added sugarsSeed-oil freeContains whole grains Score 48 out of 100 Okay -
Shells & White Cheddar Pasta Roni · 6.2 oz/175 g Ultra-processedHigh in saltContains added sugarsContains palm oil Score 29 out of 100 Poor -
Chicken Mozzarella Tortellini Giovanni Rana · 20 oz Ultra-processedHigh in saturated fatContains added sugarsSeed-oil free Score 43 out of 100 Okay -
Organic Maple Pecan Granola Back Roads Food Company Llc · 10 oz/284 g High in saturated fatContains added sugarsCertified organicNo additives Score 64 out of 100 Good
More from Mom's Best Cereals
-
Quick Oats Mom's Best Cereals · 16 oz/453 g Score 100 out of 100 Excellent -
Quick Oats Mom's Best Cereals · 42 oz Score 100 out of 100 Excellent -
Honey Nut Toasty O'S Mom's Best Cereals · 20 oz/567 g Score 15 out of 100 Bad -
Mom's best cereals toasted cinnamon squares Mom's Best Cereals · 12 oz Score 11 out of 100 Bad
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org