Food
Naive Shrimp chips
Score
- Ultra-processed
- High in salt
- High in saturated fat
- Contains non-nutritive sweeteners
- Contains added sugars
- Contains palm oil
- Contains artificial flavors
- Seed-oil free
Why it scores 1
Naive Shrimp chips scores 1 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Lactose: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
The Receipt
Shrimp chips
Ingredients
- Sugar minus 20 points
- Lactose minus 20 points
- Palm oil minus 2.5 points
- Maltodextrin minus 1.5 points
- Caseinate minus 1.5 points
- Artificial flavors minus 1.5 points
- Soy lecithin minus 0.5 points
- Silicon dioxide minus 0.5 points
- Glycerin minus 0.5 points
- Calcium phosphate minus 0.5 points
- Stevia (steviol glycosides) minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 7 kinds of ultra-processing markers minus 8 points
Nutrition per 100 g
- Sugars 9 g / 100 g minus 3 points
- Saturated fat 12 g / 100 g minus 9 points
- Salt 2.9 g / 100 g minus 9 points
- Energy 529 kcal / 100 g minus 3 points
100 − 99.5 = 0.5 → 1
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat, saturated fat and salt (above the front-of-pack "high" level). [12]
Nutrition per 100 g
| Energy | 529 kcal |
|---|---|
| Fat | 29 g |
| Saturated fat | 12 g |
| Carbohydrates | 65 g |
| Sugars | 9 g |
| Added sugars | 4.5 g |
| Fiber | 2 g |
| Protein | 2 g |
| Salt | 2.9 g |
Serving: 1 proportion (50 g)
Ingredients
- tapioca flour
- palm oil
- shrimp
- sugars (sugar, lactose, maltodextrin) (high concern)
- dried whole egg
- salt
- garlic powder
- butter
- corn starch
- whey powder
- onion powder
- milk fat
- sodium caseinate
- artificial flavor
- soy sauce (wheat, soy, salt, water)
- parsley
- rosemary oleoresin
- soy lecithin
- silicon dioxide
- glycerin fatty acid esters
- tricalcium phosphate
- reb a (purified from stevia leaf extract)
Label text, as published
tapioca flour, palm oil, shrimp, sugars (sugar, lactose, maltodextrin), dried whole egg, salt, garlic powder, butter, corn starch, whey powder, onion powder, milk fat, sodium caseinate, artificial flavor, soy sauce (wheat, soy, salt, water), parsley, rosemary oleoresin, soy lecithin, silicon dioxide, glycerin fatty acid esters, tricalcium phosphate, reb a (purified from stevia leaf extract) contains: milk, egg, soy, wheat, and crustacean shellfish (shrimp) this product is manufactured in a facility that also processes fish, peanuts, and tree nuts, manufactured for jp racks llc allendale, nj 07401 | love@sokusa,com instagram enappyshrimpchips follow us on instagram product of s korea best before, 13 sure fla evo enj stor from 8
Allergens and diets
Contains: Milk, Peanuts, Tree nuts, Soy, Wheat, Gluten, Egg, Fish, Crustaceans
- Not vegan
- Not vegetarian
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
Process contaminants in vegetable oils and foods
“The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”
efsa.europa.eu
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org