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GoMacro MACROBAR pure promise maple sea salt
Photo: Open Food Facts contributors (CC BY-SA)

Cereal bars

GoMacro MACROBAR pure promise maple sea salt

2.3 oz/65 g

Poor out of 100 Medium confidence
  • Ultra-processed
  • Contains added sugars
  • Certified organic
  • No additives
  • Contains whole grains
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Why it scores 30

GoMacro MACROBAR pure promise maple sea salt scores 30 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Corn syrup: An added sugar. Strong
  2. Maple syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

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The Receipt

MACROBAR pure promise maple sea salt

START100

Ingredients

  • Corn syrup
    Strong An added sugar. [1][2][3]
  • Maple syrup
    Strong An added sugar. [1][2][3]
  • Protein blend (unspecified)
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Pea protein
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][4]
subtotal−45.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: flavoring, industrial protein and industrial sugar or starch hydrolysate. [4]
subtotal−21

Nutrition per 100 g

  • Sugars 16.9 g / 100 g
    Strong High in sugar. [1]
  • Saturated fat 2.3 g / 100 g
    Strong High in saturated fat. [6]
  • Salt 0.4 g / 100 g
    Strong Contains some salt. [7]
  • Energy 431 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 3.1 g / 100 g
    Strong A good source of fiber. [2]
subtotal−12

Bonuses

  • Certified organic
    Info Carries a certified-organic label. [8][9]
  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+8
TOTAL 30Poor

100 − 70.5 = 29.5 → 30

Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]

GTIN 00853555006535 · 2026-09-30

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy431 kcal
Fat16.9 g
Saturated fat2.3 g
Trans fat0 g
Carbohydrates52.3 g
Sugars16.9 g
Added sugars16.9 g
Fiber3.1 g
Protein18.5 g
Salt0.4 g

Serving: 1 bar (65 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

ORGANIC BROWN RICE SYRUP, ORGANIC SUNFLOWER SEED BUTTER, ORGANIC PUMPKIN SEEDS, ORGANIC PROTEIN BLEND (ORGANIC SPROUTED BROWN RICE PROTEIN, ORGANIC PEA PROTEIN), ORGANIC CRISPY BROWN RICE (ORGANIC BROWN RICE, ORGANIC BROWN RICE SYRUP, SEA SALT), ORGANIC PUFFED BROWN RICE, ORGANIC MAPLE SUGAR, ORGANIC NATURAL FLAVOR, SEA SALT.

Allergens and diets

  • Vegan
  • Vegetarian
  • Palm-oil-free

Always check the package: recipes change.

Healthiest cereal bars in the US

More from GoMacro

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  6. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  7. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  8. Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

    European Union (Official Journal) · May 30, 2018 · Law

    eur-lex.europa.eu

  9. 7 CFR 205.102 Use of the term "organic" (National Organic Program)

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Feb 17, 2010 · Law

    “Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”

    ecfr.gov

  10. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  11. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org