Confectioneries
Simply Gum Mint Gum
Score
- Ultra-processed
- High in sugar
- Contains added sugars
Why it scores 40
Simply Gum Mint Gum scores 40 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 14 points Sugars 71.4 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better chewing gum
-
Extra pink lemonade slim pack Extra · 15 Not ultra-processed · Less sugar Score 99 out of 100 , 59 points higher -
Chocolate Mint Gum Pur · 12.6 g Less sugar · No added sugars Score 63 out of 100 , 23 points higher -
Trident Island Berry Lime, Sugar-Free Gum Trident Not ultra-processed · Less sugar Score 98 out of 100 , 58 points higher -
Ginger Chews Original Prince of Peace · 2 oz Not ultra-processed · Less sugar Score 75 out of 100 , 35 points higher -
Enlighten mint Less sugar · No added sugars Score 57 out of 100 , 17 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Mint Gum
Ingredients
- Sugar minus 20 points
- Natural flavors minus 2.5 points
- Glycerin minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 71.4 g / 100 g minus 14 points
- Energy 357 kcal / 100 g minus 2 points
100 − 60.5 = 39.5 → 40
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 357 kcal |
|---|---|
| Fat | 0 g |
| Carbohydrates | 71.4 g |
| Sugars | 71.4 g |
| Added sugars | 71.4 g |
| Protein | 0 g |
| Salt | 0 g |
Serving: 2 serving (2.8 g)
Ingredients
- ORGANIC RAW CANE SUGAR (high concern)
- NATURAL CHICLE BASE (CHICLE, CANDELILLA WAX, CITRIC ACID) (not recognized)
- PEPPERMINT OIL
- ORGANIC VEGETABLE GLYCERIN
- ORGANIC RICE FLOUR
Label text, as published
ORGANIC RAW CANE SUGAR, NATURAL CHICLE BASE (CHICLE, CANDELILLA WAX, CITRIC ACID), PEPPERMINT OIL, ORGANIC VEGETABLE GLYCERIN, ORGANIC RICE FLOUR
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org