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Tru Fru Nature's Strawberries Frozen Fresh in White & Milk Chocolate
Photo: Open Food Facts contributors (CC BY-SA)

Berries

Tru Fru Nature's Strawberries Frozen Fresh in White & Milk Chocolate

20 oz

Poor out of 100 Medium confidence
  • Ultra-processed
  • High in sugar
  • High in saturated fat
  • Contains added sugars
  • Seed-oil free
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Why it scores 24

Tru Fru Nature's Strawberries Frozen Fresh in White & Milk Chocolate scores 24 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. Added sugars 25 g / 100 g: Very high in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Nature's Strawberries Frozen Fresh in White & Milk Chocolate

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Milk chocolate (ingredient)
    Strong Contains added sugar. [1]
  • Chocolate (sweetened, ingredient)
    Strong Contains added sugar. [1]
  • Soy lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−36.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
subtotal−18

Nutrition per 100 g

  • Added sugars 25 g / 100 g
    Strong Very high in sugar. [1]
  • Saturated fat 10.7 g / 100 g
    Strong Very high in saturated fat. [5]
  • Energy 321 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−22
TOTAL 24Poor

100 − 76.5 = 23.5 → 24

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [6]

GTIN 00850012117278 · 2026-06-25

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy321 kcal
Fat17.9 g
Saturated fat10.7 g
Trans fat0 g
Carbohydrates35.7 g
Sugars32.1 g
Added sugars25 g
Fiber0 g
Protein3.6 g
Salt0.1 g

Serving: 3 pieces (28 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

STRAWBERRIES, MILK CHOCOLATE (CANE SUGAR, COCOA BUTTER, MILK, CHOCOLATE LIQUOR, SOY LECITHIN (AN EMULSIFIER), VANILLA), WHITE CHOCOLATE (CANE SUGAR, COCOA BUTTER, WHOLE MILK POWDER, SOY LECITHIN (AN EMULSIFIER), VANILLA)

Allergens and diets

Contains: Milk, Soy

  • Not vegan
  • Vegetarian
  • Gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest berries in the US

More from Tru Fru

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org