New Primal Snack Mates Chicken & Apple Mini Sticks
Photo: Open Food Facts contributors (CC BY-SA)

Dried meats

New Primal Snack Mates Chicken & Apple Mini Sticks

28 g

Score

Poor 35 out of 100 High confidence
  • High in salt
  • Contains nitrites or nitrates
  • Contains added sugars

Why it scores 35

New Primal Snack Mates Chicken & Apple Mini Sticks scores 35 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. minus 20 points Honey: An added sugar. Strong
  2. minus 20 points Maple syrup: An added sugar. Strong
  3. minus 9 points Salt 3.1 g / 100 g: Very high in salt. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Snack Mates Chicken & Apple Mini Sticks

START100

Ingredients

  • Honey minus 20 points
    Strong An added sugar. [1][2][3]
  • Maple syrup minus 20 points
    Strong An added sugar. [1][2][3]
  • Cultured celery powder (natural nitrite source) minus 7.5 points
    Regulatory Provides nitrite like synthetic curing salts. [4][5]
  • Collagen minus 1.5 points
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [6]
subtotal−49

Processing

  • Processed (NOVA 3) minus 8 points
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [6]
subtotal−8

Nutrition per 100 g

  • Sugars 7.1 g / 100 g minus 3 points
    Strong Contains some sugar. [1]
  • Salt 3.1 g / 100 g minus 9 points
    Strong Very high in salt. [7]
  • Energy 214 kcal / 100 g minus 0.5 points
    Info Energy-dense for its weight. Counted at half for this whole-food category. [2]
  • Protein 25 g / 100 g plus 4 points
    Info A good source of protein. [2]
subtotal−8.5

TOTAL 35Poor

100 − 65.5 = 34.5 → 35

Can’t score above 79. Contains honey, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in salt (above the front-of-pack "high" level). [8]


GTIN 00850000398580 · 2025-11-17

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy214 kcal
Fat5.4 g
Saturated fat0 g
Trans fat0 g
Carbohydrates14.3 g
Sugars7.1 g
Added sugars0 g
Fiber0 g
Protein25 g
Salt3.1 g

Serving: 28g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

All-natural chicken raised without added hormones or antibiotics, dried apples, honey, sea salt, maple syrup, encapsulated citric acid, cultured celery powder (celery powder, sea salt), black pepper, cherry powder, allspice, ginger, coriander, nutmeg, beef collagen casing.

Allergens and diets

Contains: Celery

  • Not vegan
  • Not vegetarian
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)

    International Agency for Research on Cancer (WHO) · IARC

    monographs.iarc.who.int

  5. Commission Regulation (EU) 2023/2108 of 6 October 2023 amending Annex II to Regulation (EC) No 1333/2008 and the Annex to Regulation (EU) No 231/2012 as regards food additives nitrites (E 249–250) and nitrates (E 251–252)

    European Union (Official Journal) · Oct 6, 2023 · Law

    “the presence of nitrites and nitrates in foods can give rise to the formation of nitrosamines some of which are carcinogenic.”

    eur-lex.europa.eu

  6. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  7. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  8. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk