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Noble Made by The New Primal Less-Sugar Ketchup
Photo: Open Food Facts contributors (CC BY-SA)

Ketchup

Noble Made by The New Primal Less-Sugar Ketchup

10.8 oz/307 g

Good out of 100 High confidence
  • High in salt
  • Contains added sugars
  • No additives
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Why it scores 70

Noble Made by The New Primal Less-Sugar Ketchup scores 70 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Fruit juice concentrate (sweetener): An added sugar. Strong
  2. Salt 2.3 g / 100 g: Very high in salt. Strong
  3. Sugars 6.7 g / 100 g: Contains some sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better ketchup

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Less-Sugar Ketchup

START100

Ingredients

  • Fruit juice concentrate (sweetener)
    Strong An added sugar. [1][2][3]
subtotal−20

Nutrition per 100 g

  • Sugars 6.7 g / 100 g
    Strong Contains some sugar. [1]
  • Salt 2.3 g / 100 g
    Strong Very high in salt. [4]
subtotal−10
TOTAL 70Good

100 − 30 = 70

Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]

Can’t score above 79. High in salt (above the front-of-pack "high" level). [5]

GTIN 00850000398115 · 2026-06-11

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy67 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates13.3 g
Sugars6.7 g
Added sugars0 g
Fiber0 g
Protein0 g
Salt2.3 g

Serving: 1 tbsp (15 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Water Tomato paste Organic apple cider vinegar Apple juice concentrate Sea salt Onion powder Garlic powder Allspice Cloves

Allergens and diets

  • Vegan
  • Vegetarian
  • Palm-oil-free

Always check the package: recipes change.

Healthiest ketchup in the US

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  5. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk