Ketchup
Heinz ketchup
19 oz
Score
- Ultra-processed
- High in sugar
- High in salt
- Contains added sugars
- No additives
Why it scores 40
Heinz ketchup scores 40 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 23.5 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better ketchup
-
Ketchup star Star · 310 g Not ultra-processed · Less sugar Score 87 out of 100 , 47 points higher -
Veggie Ketchup No Sugar Added, Ever True Made Foods · 17 oz (482 g) Not ultra-processed · Less sugar Score 79 out of 100 , 39 points higher -
Suzies organic ketchup Barhyte · 499 mL Not ultra-processed · Less sugar Score 79 out of 100 , 39 points higher -
Tomato Ketchup Simply Nature Not ultra-processed · Less sugar Score 79 out of 100 , 39 points higher -
Organic Tomato ketchup 20 oz Not ultra-processed · Less sugar Score 72 out of 100 , 32 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Heinz ketchup
Ingredients
- Sugar minus 20 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 23.5 g / 100 g minus 11 points
- Salt 2.5 g / 100 g minus 9 points
100 − 60.5 = 39.5 → 40
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 118 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 23.5 g |
| Sugars | 23.5 g |
| Added sugars | 17.6 g |
| Fiber | 0 g |
| Protein | 0 g |
| Salt | 2.5 g |
Serving: 1.0 tbsp (17.0 g)
Ingredients
- Tomato Concentrate (from Red Ripe Tomatoes)
- Distilled Vinegar
- Cane Sugar (high concern)
- Salt
- Onion Powder
- Spice
- Natural Flavoring
Label text, as published
Tomato Concentrate (from Red Ripe Tomatoes), Distilled Vinegar, Cane Sugar, Salt, Onion Powder, Spice, Natural Flavoring
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
More ketchup on GoodSwap
-
Tomato Ketchup Heinz · 44 oz Ultra-processedHigh in sugarHigh in saltContains added sugars Score 40 out of 100 Okay -
Tomato Ketchup Simply Heinz · 878 g (1 lb 15 oz) Ultra-processedHigh in sugarHigh in saltContains added sugars Score 40 out of 100 Okay -
Tomato Ketchup NO SUGAR ADDED Heinz · 13 oz Ultra-processedHigh in saltContains non-nutritive sweeteners Score 64 out of 100 Good -
Tomato ketchup, tomato Heinz · 32 oz Ultra-processedHigh in sugarHigh in saltContains added sugars Score 40 out of 100 Okay -
Tomato Ketchup Heinz · 397 Ultra-processedHigh in sugarHigh in saltContains added sugars Score 40 out of 100 Okay
More from Heinz
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org