Puffed salty snacks
Simple Mills Pop Mmmm's Baked Snack Crackers Cheddar
4 oz
Score
- Ultra-processed
- High in salt
Why it scores 70
Simple Mills Pop Mmmm's Baked Snack Crackers Cheddar scores 70 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 9 points Salt 2.6 g / 100 g: Very high in salt. Strong
- minus 3 points Saturated fat 3.3 g / 100 g: High in saturated fat. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
The Receipt
Pop Mmmm's Baked Snack Crackers Cheddar
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Saturated fat 3.3 g / 100 g minus 3 points
- Salt 2.6 g / 100 g minus 9 points
- Energy 400 kcal / 100 g minus 2 points
- Fiber 3.3 g / 100 g plus 2 points
100 − 30 = 70
Can’t score above 79. High in salt (above the front-of-pack "high" level). [5]
Nutrition per 100 g
| Energy | 400 kcal |
|---|---|
| Fat | 13.3 g |
| Saturated fat | 3.3 g |
| Trans fat | 0 g |
| Carbohydrates | 70 g |
| Sugars | 3.3 g |
| Added sugars | 0 g |
| Fiber | 3.3 g |
| Protein | 6.7 g |
| Salt | 2.6 g |
Serving: 44 Crackers (30 g)
Ingredients
- ORGANIC BUTTERNUT SQUASH TAPIOCA STARCH ARROWROOT ORGANIC SUNFLOWER OIL ORGANIC RED BEAN ORGANIC CHEDDAR CHEESE (ORGANIC CULTURED MILK, SALT, ENZYMES) (not recognized)
Label text, as published
ORGANIC BUTTERNUT SQUASH TAPIOCA STARCH ARROWROOT ORGANIC SUNFLOWER OIL ORGANIC RED BEAN ORGANIC CHEDDAR CHEESE (ORGANIC CULTURED MILK, SALT, ENZYMES) SEA SALT ORGANIC NONFAT MILK YEAST LACTIC ACID BAKING SODA ROSEMARY EXTRACT (FOR FRESHNESS) ORGANIC PAPRIKA ORGANIC ONION ANNATTO EXTRACT PAPRIKA EXTRACT (FOR COLOR)
Allergens and diets
Contains: Milk
- Not vegan
- Palm-oil-free
Always check the package: recipes change.
More puffed salty snacks on GoodSwap
-
Harvest Snaps Lightly Salted Crispy Baked Veggie Snacks Calbee · 20.0 oz (1.25 lb) 567 g Contains seed oils Score 83 out of 100 Excellent -
SIMPLY Cheetos Puffs WHITE CHEDDAR FLAVORED Simply · 8 oz Ultra-processedHigh in saltHigh in saturated fatContains seed oils Score 55 out of 100 Okay -
Cheetos Puffs Cheetos · 8 oz Ultra-processedHigh in saltHigh in saturated fatContains seed oils Score 52 out of 100 Okay -
Cheetos Puffs Cheetos · 7/8 oz (24.8 g) Ultra-processedHigh in saltHigh in saturated fatContains seed oils Score 50 out of 100 Okay -
Cheese Balls Utz · 28 g Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in salt Score 3 out of 100 Bad -
Cheezy Vibes Hippeas · 4 oz Ultra-processedHigh in saltContains added sugarsContains seed oils Score 50 out of 100 Okay
More from Simple Mills
-
Almond Flour Crackers - Fine Ground Sea Salt Simple Mills · 2 × 10 oz Score 79 out of 100 Good -
Almond Flour Crackers Fine Ground Sea Salt Simple Mills · 4.25 oz Score 79 out of 100 Good -
Nutty Banana Bread Simple Mills · 5.99 oz/170 g Score 27 out of 100 Poor -
Seed Flour Crackers Everything Simple Mills · 4.25 oz Score 79 out of 100 Good
Sources
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org