Cereal bars
Nature's Bakery Oatmeal Crumble Strawberry
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Certified organic
- No synthetic dyes
- Contains whole grains
Why it scores 14
Nature's Bakery Oatmeal Crumble Strawberry scores 14 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better oatmeal and hot cereal
-
Strawberry banana oatmeal Good & Gather · 11.28 oz/320 g Not ultra-processed · No seed oils Score 66 out of 100 , 52 points higher -
Instant Oatmeal Blueberry Strawberry Quaker · 1.69 oz/48 g Less sugar · No seed oils Score 51 out of 100 , 37 points higher -
Pear & Apple Crumble Oats Overnight · 2.4 oz Less sugar · No seed oils Score 52 out of 100 , 38 points higher -
Fruit Fusion Strawberry Peach Oatmeal Quaker · 8.4 oz (240 g), 6-1.41 oz (40 g) packets Less sugar · No seed oils Score 48 out of 100 , 34 points higher -
Strawberries & Cream Oats Overnight · 2.7 oz Less sugar · No seed oils Score 47 out of 100 , 33 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Oatmeal Crumble Strawberry
Ingredients
- Corn syrup minus 20 points
- Sugar minus 20 points
- Glycerin minus 2.5 points
- Pectin minus 1.5 points
- Natural flavors minus 1.5 points
- Canola oil minus 1.5 points
- Inulin (chicory root fiber) minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 6 kinds of ultra-processing markers minus 7.5 points
Nutrition per 100 g
- Sugars 30 g / 100 g minus 14 points
- Salt 0.6 g / 100 g minus 1 points
- Energy 375 kcal / 100 g minus 2 points
- Fiber 7.5 g / 100 g plus 4 points
100 − 86 = 14
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [11]
Nutrition per 100 g
| Energy | 375 kcal |
|---|---|
| Fat | 7.5 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 72.5 g |
| Sugars | 30 g |
| Added sugars | 25 g |
| Fiber | 7.5 g |
| Protein | 5 g |
| Salt | 0.6 g |
Serving: 1 portion (40 g)
Ingredients
- Organic Strawberry Filling (Organic Brown Rice Syrup, Organic Strawberry Puree, Organic Cane Sugar, Organic Glycerin, Pectin, Organic Natural Flavors, Citric Acid, Trisodium Citrate, Organic Fruit and Vegetable Juice Color)
- Organic Whole Wheat Flour
- Organic Cane Sugar (high concern)
- Organic Whole Grain Oats
- Organic Date Paste
- Organic Canola Oil
- Organic Inulin
- Organic Brown Rice Syrup (high concern)
- Sea Salt
- Baking Soda
- Organic Cinnamon
Label text, as published
Organic Strawberry Filling (Organic Brown Rice Syrup, Organic Strawberry Puree, Organic Cane Sugar, Organic Glycerin, Pectin, Organic Natural Flavors, Citric Acid, Trisodium Citrate, Organic Fruit and Vegetable Juice Color), Organic Whole Wheat Flour, Organic Cane Sugar, Organic Whole Grain Oats, Organic Date Paste, Organic Canola Oil, Organic Inulin, Organic Brown Rice Syrup, Sea Salt, Baking Soda, Organic Cinnamon
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More cereal bars on GoodSwap
-
Sweet & Salty Nut Peanut Chewy Granola Bar Nature Valley · 35 g Ultra-processedHigh in saturated fatContains added sugarsContains seed oils Score 5 out of 100 Bad -
ORGANIC CHEWY GRANOLA BARS mixed berry Made Good · 144 g (6 * 24 g) Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 19 out of 100 Bad -
Crunchy Granola Bars Oats 'n Honey Nature Valley · 98 bars Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 14 out of 100 Bad -
Nutrition bar Zone Perfect Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 2 out of 100 Bad -
Soft-Baked Bars Fiber One · 151 g Ultra-processedContains added sugarsContains sugar alcoholsContains seed oils Score 36 out of 100 Poor -
Organic Drizzled Granola Bar Birthday Cake Flavor Made Good Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 9 out of 100 Bad
More from Nature's Bakery
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org