Welch's Natural Strawberry fruit spread
Photo: Open Food Facts contributors (CC BY-SA)

Strawberry jams

Welch's Natural Strawberry fruit spread

765 g

Score

Okay 41 out of 100 High confidence
  • Ultra-processed
  • High in sugar
  • Contains added sugars

Why it scores 41

Welch's Natural Strawberry fruit spread scores 41 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. minus 20 points Sugar: An added sugar. Strong
  2. minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. minus 14 points Sugars 57.9 g / 100 g: Very high in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Natural Strawberry fruit spread

START100

Ingredients

  • Sugar minus 20 points
    Strong An added sugar. [1][2][3]
  • Pectin minus 2.5 points
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
  • Natural flavors minus 2.5 points
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][4]
subtotal−25

Processing

  • Ultra-processed (NOVA 4) minus 18 points
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 2 kinds of ultra-processing markers minus 1.5 points
    Emerging Industrial additive classes found: flavoring and thickener, stabilizer or gelling agent. [4]
subtotal−19.5

Nutrition per 100 g

  • Sugars 57.9 g / 100 g minus 14 points
    Strong Very high in sugar. [1]
  • Energy 237 kcal / 100 g minus 1 points
    Info Energy-dense for its weight. [2]
subtotal−15

TOTAL 41Okay

100 − 59.5 = 40.5 → 41

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]


GTIN 00041800501274 · 2026-04-30

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy237 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates57.9 g
Sugars57.9 g
Added sugars52.6 g
Fiber0 g
Protein0 g
Salt0 g

Serving: 19 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

SUGAR, STRAWBERRIES, LEMON JUICE CONCENTRATE, FRUIT PECTIN, NATURAL FLAVOR

Allergens and diets

  • Palm-oil-free

Always check the package: recipes change.

Packaging

Plastic

Context only: no points in v1.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org