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Good Good Strawberry Jam
Photo: Open Food Facts contributors (CC BY-SA)

Strawberry jams

Good Good Strawberry Jam

12 oz

Good out of 100 High confidence
  • Ultra-processed
  • Contains non-nutritive sweeteners
  • Contains sugar alcohols
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Why it scores 67

Good Good Strawberry Jam scores 67 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Erythritol: A 2023 study linked higher blood erythritol to cardiovascular events and found it increased clotting activity; long-term safety studies are warranted. Strong
  3. 3 kinds of ultra-processing markers: Industrial additive classes found: non-nutritive sweetener, sugar alcohol (polyol) and thickener, stabilizer or gelling agent. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better jams, jellies and fruit spreads

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Strawberry Jam

START100

Ingredients

  • Erythritol
    Strong A 2023 study linked higher blood erythritol to cardiovascular events and found it increased clotting activity; long-term safety studies are warranted. [1][2]
  • Pectin
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [3]
  • Stevia (steviol glycosides)
    Emerging WHO (2023) recommends against using non-sugar sweeteners to control body weight (conditional recommendation); US dietary guidelines advise limiting them. [4][5]
subtotal−12.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [3]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: non-nutritive sweetener, sugar alcohol (polyol) and thickener, stabilizer or gelling agent. [3]
subtotal−21
TOTAL 67Good

100 − 33.5 = 66.5 → 67

GTIN 00856716008157 · 2026-08-30

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy25 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates25 g
Sugars5 g
Added sugars0 g
Fiber0 g
Protein0 g
Salt0 g

Serving: 1 tbsp (20 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

STRAWBERRIES (58%), WATER, ERYTHRITOL, FRUIT PECTIN, ROWANBERRY EXTRACT, STEVIA EXTRACT, LEMON POWDER, CITRIC ACID, CARROT CONCENTRATE (FOR COLOR), BLACKCURRANT CONCENTRATE (FOR COLOR), ASCORBIC ACID (VITAMIN C).

Allergens and diets

  • Vegan
  • Vegetarian
  • Palm-oil-free

Always check the package: recipes change.

Packaging

Glass, Metal

Context only: no points in v1.

Healthiest strawberry jams in the US

More from Good Good

Sources

  1. The artificial sweetener erythritol and cardiovascular event risk

    Nature Medicine · March 2023 · Peer-reviewed

    “Our findings reveal that erythritol is both associated with incident MACE risk and fosters enhanced thrombosis. Studies assessing the long-term safety of erythritol are warranted.”

    doi.org

  2. Re-evaluation of erythritol (E 968) as a food additive (plain language summary)

    European Food Safety Authority · Dec 20, 2023 · Agency assessment

    “In all groups of people, both acute and chronic exposure to erythritol is above the newly set ADI.”

    efsa.europa.eu

  3. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  4. WHO advises not to use non-sugar sweeteners for weight control in newly released guideline

    World Health Organization · May 15, 2023 · Agency assessment

    “The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”

    who.int

  5. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  8. Regulation (EU) No 1169/2011, Annex III point 2.4 (foods with more than 10 % added polyols)

    European Union (Official Journal) · Oct 25, 2011 · Law

    “‘excessive consumption may produce laxative effects’.”

    eur-lex.europa.eu

  9. 21 CFR 184.1835 Sorbitol

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Nov 22, 2016 · Law

    ““Excess consumption may have a laxative effect.””

    ecfr.gov