Raisin Bran Kellogg’s Raison Bran
Photo: Open Food Facts contributors (CC BY-SA)

Plant-based foods

Raisin Bran Kellogg’s Raison Bran

34.2 oz

Score

Poor 35 out of 100 Medium confidence
  • High in sugar
  • Contains added sugars
  • No additives
  • Contains whole grains

Why it scores 35

Raisin Bran Kellogg’s Raison Bran scores 35 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. minus 20 points Sugar: An added sugar. Strong
  2. minus 20 points Brown sugar: An added sugar. Strong
  3. minus 14 points Sugars 28.8 g / 100 g: Very high in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Kellogg’s Raison Bran

START100

Ingredients

  • Sugar minus 20 points
    Strong An added sugar. [1][2][3]
  • Brown sugar minus 20 points
    Strong An added sugar. [1][2][3]
  • Malt syrup minus 10 points
    Strong An added sugar. [1][2][3]
subtotal−50

Nutrition per 100 g

  • Sugars 28.8 g / 100 g minus 14 points
    Strong Very high in sugar. [1]
  • Salt 0.9 g / 100 g minus 3 points
    Strong High in salt. [4]
  • Energy 322 kcal / 100 g minus 2 points
    Info Energy-dense for its weight. [2]
  • Fiber 11.9 g / 100 g plus 4 points
    Strong A good source of fiber. [2]
subtotal−15

TOTAL 35Poor

100 − 65 = 35

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [5]


GTIN 00038000269943 · 2025-06-15

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy322 kcal
Fat1.7 g
Saturated fat0 g
Trans fat0 g
Carbohydrates79.7 g
Sugars28.8 g
Added sugars15.3 g
Fiber11.9 g
Protein8.5 g
Salt0.9 g

Serving: 1 Cup (59g) Cereal

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WHOLE GRAIN WHEAT, RAISINS, WHEAT BRAN, SUGAR, BROWN SUGAR SYRUP, CONTAINS 2% OR LESS OF MALT FLAVOR, SALT

Allergens and diets

Contains: Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  5. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk