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Simply Beverages Simply Light Orange Juice Pulp Free
Photo: Open Food Facts contributors (CC BY-SA)

Plant-based beverages

Simply Beverages Simply Light Orange Juice Pulp Free

52.0 fl oz

Okay out of 100 High confidence
  • Ultra-processed
  • Contains non-nutritive sweeteners
  • No synthetic dyes
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Why it scores 59

Simply Beverages Simply Light Orange Juice Pulp Free scores 59 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Sugars 4.7 g / 100 ml: High in sugar. Strong
  3. 4 kinds of ultra-processing markers: Industrial additive classes found: color (added), flavoring, non-nutritive sweetener and thickener, stabilizer or gelling agent. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better juices and juice drinks

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Simply Light Orange Juice Pulp Free

START100

Ingredients

  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [1][2]
  • Pectin
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [2]
  • Stevia (steviol glycosides)
    Emerging WHO (2023) recommends against using non-sugar sweeteners to control body weight (conditional recommendation); US dietary guidelines advise limiting them. [3][4]
subtotal−7.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [2]
  • 4 kinds of ultra-processing markers
    Emerging Industrial additive classes found: color (added), flavoring, non-nutritive sweetener and thickener, stabilizer or gelling agent. [2]
subtotal−22.5

Nutrition per 100 ml

  • Sugars 4.7 g / 100 ml
    Strong High in sugar. [5]
  • Energy 21 kcal / 100 ml
    Info Energy-dense for its volume. [4]
subtotal−11
TOTAL 59Okay

100 − 41 = 59

GTIN 00025000100710 · 2026-03-18

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 ml

Energy21 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates5.1 g
Sugars4.7 g
Added sugars0 g
Protein0 g
Salt0 g

Serving: 1 serving (8 fl oz)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

INGREDIENTS: PURE FILTERED WATER, ORANGE JUICE, LESS THAN 1% OF: VITAMIN C (ASCORBIC ACID), NATURAL FLAVORS, CITRIC ACID (PROVIDES TARTNESS), CITRUS PECTIN, STEVIA LEAF EXTRACT, BETA CAROTENE

Allergens and diets

  • Palm-oil-free

Always check the package: recipes change.

Healthiest plant-based beverages in the US

More from Simply Beverages

Sources

  1. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  2. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  3. WHO advises not to use non-sugar sweeteners for weight control in newly released guideline

    World Health Organization · May 15, 2023 · Agency assessment

    “The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”

    who.int

  4. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  5. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org