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Heinz Tomato Ketchup NO SUGAR ADDED
Photo: Open Food Facts contributors (CC BY-SA)

Ketchup

Heinz Tomato Ketchup NO SUGAR ADDED

13 oz

Good out of 100 Medium confidence
  • Ultra-processed
  • High in salt
  • Contains non-nutritive sweeteners
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Why it scores 64

Heinz Tomato Ketchup NO SUGAR ADDED scores 64 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Salt 3 g / 100 g: Very high in salt. Strong
  3. Sugars 6.3 g / 100 g: Contains some sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better ketchup

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Tomato Ketchup NO SUGAR ADDED

START100

Ingredients

  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [1][2]
  • Stevia (steviol glycosides)
    Emerging WHO (2023) recommends against using non-sugar sweeteners to control body weight (conditional recommendation); US dietary guidelines advise limiting them. [3][4]
subtotal−5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [2]
  • 2 kinds of ultra-processing markers
    Emerging Industrial additive classes found: flavoring and non-nutritive sweetener. [2]
subtotal−19.5

Nutrition per 100 g

  • Sugars 6.3 g / 100 g
    Strong Contains some sugar. [5]
  • Salt 3 g / 100 g
    Strong Very high in salt. [6]
subtotal−12
TOTAL 64Good

100 − 36.5 = 63.5 → 64

Can’t score above 79. High in salt (above the front-of-pack "high" level). [7]

GTIN 00013000007993 · 2026-09-06

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy62 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates6.3 g
Sugars6.3 g
Added sugars0 g
Fiber0 g
Protein0 g
Salt3 g

Serving: 16 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

TOMATO CONCENTRATE FROM RED RIPE TOMATOES, DISTILLED WHITE VINEGAR, SALT, NATURAL FLAVORING, STEVIA LEAF EXTRACT*, ONION POWDER, *NOT NORMALLY FOUND IN KETCHUP

Allergens and diets

  • Palm-oil-free

Always check the package: recipes change.

Healthiest ketchup in the US

More from Heinz

Sources

  1. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  2. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  3. WHO advises not to use non-sugar sweeteners for weight control in newly released guideline

    World Health Organization · May 15, 2023 · Agency assessment

    “The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”

    who.int

  4. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  5. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org