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Simple Truth Organic No Sugar Added Ketchup
Photo: Open Food Facts contributors (CC BY-SA)

Ketchup

Simple Truth Organic No Sugar Added Ketchup

11.3 oz/320 g

Good out of 100 High confidence
  • High in salt
  • Contains added sugars
  • No additives
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Why it scores 64

Simple Truth Organic No Sugar Added Ketchup scores 64 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Fruit juice concentrate (sweetener): An added sugar. Strong
  2. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
  3. Salt 1.6 g / 100 g: High in salt. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better ketchup

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Simple Truth Organic No Sugar Added Ketchup

START100

Ingredients

  • Fruit juice concentrate (sweetener)
    Strong An added sugar. [1][2][3]
subtotal−20

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 6.7 g / 100 g
    Strong Contains some sugar. [1]
  • Salt 1.6 g / 100 g
    Strong High in salt. [5]
subtotal−8
TOTAL 64Good

100 − 36 = 64

Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]

Can’t score above 79. High in salt (above the front-of-pack "high" level). [6]

GTIN 00011110054821 · 2026-08-16

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy67 kcal
Fat0 g
Saturated fat0 g
Carbohydrates13.3 g
Sugars6.7 g
Added sugars0 g
Protein0 g
Salt1.6 g

Serving: 1 Tbsp (15 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Organic Tomato Concentrate, Organic Balsamic Vinegar (Organic Wine Vinegar, Organic Concentrated Grape Must), Less Than 2% Of: Salt, Organic Carrot Puree*, Organic Onion Powder, Organic Garlic Powder, Organic Red Pepper, Organic Spices. *Not In Regular Ketchup

Allergens and diets

  • Vegan
  • Vegetarian
  • Palm-oil-free

Always check the package: recipes change.

Healthiest ketchup in the US

More from Simple Truth Organic

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk