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Nutella B-ready
Photo: Open Food Facts contributors (CC BY-SA)

Sweet snacks

Nutella B-ready

36 × 0.7 oz

Bad out of 100 Medium confidence
  • Ultra-processed
  • High in sugar
  • High in saturated fat
  • Contains added sugars
  • Contains palm oil
  • Contains artificial flavors
  • Seed-oil free
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Why it scores 7

Nutella B-ready scores 7 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Malt syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Nutella B-ready

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Malt syrup
    Strong An added sugar. [1][2][3]
  • Palm oil
    Strong About half saturated fat; WHO recommends keeping saturated fat to 10% of energy or less. [4][5][6]
  • Lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [7]
  • Artificial flavors
    Strong US dietary guidelines advise limiting foods with artificial flavors. [2][8]
  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [7]
  • Whey protein concentrate / isolate
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [7]
subtotal−47.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [7]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: emulsifier, flavoring and industrial protein. [7]
subtotal−21

Nutrition per 100 g

  • Sugars 51 g / 100 g
    Strong Very high in sugar. [1]
  • Saturated fat 23 g / 100 g
    Strong Very high in saturated fat. [4]
  • Salt 0.6 g / 100 g
    Strong Contains some salt. [9]
  • Energy 577 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 4.5 g / 100 g
    Strong A good source of fiber. [2]
subtotal−25
TOTAL 7Bad

100 − 93.5 = 6.5 → 7

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [10]

GTIN 00009800820078 · 2026-08-07

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy577 kcal
Fat38 g
Saturated fat23 g
Trans fat0 g
Carbohydrates52 g
Sugars51 g
Added sugars33.3 g
Fiber4.5 g
Protein6.2 g
Salt0.6 g

Serving: 22 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

HAZELNUT SPREAD WITH COCOA (SUGAR, PALM OIL, HAZELNUTS, SKIM MILK, COCOA, LECITHIN AS EMULSIFIER, VANILLIN: AN ARTIFICIAL FLAVOR), WHEAT FLOUR, BAKER'S YEAST, BARLEY MALT EXTRACT, SALT, SKIM MILK, LECITHIN AS EMULSIFIER, WHEAT PROTEINS, WHEY PROTEINS.

Allergens and diets

Contains: Milk, Tree nuts, Soy, Wheat, Gluten

  • Not vegan
  • Not gluten-free
  • Not palm-oil-free

Always check the package: recipes change.

More from Nutella

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  5. Process contaminants in vegetable oils and foods

    European Food Safety Authority · May 3, 2016 · Agency assessment

    “The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”

    efsa.europa.eu

  6. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu

  7. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  8. 21 CFR 172.515 Synthetic flavoring substances and adjuvants

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Oct 9, 2017 · Law

    ecfr.gov

  9. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  10. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  11. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  12. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org