Food
Trader Joe's Organic Apple Wildberry flavored Fruit Leather Wrap
0.5 oz (14 g)
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Certified organic
Why it scores 38
Trader Joe's Organic Apple Wildberry flavored Fruit Leather Wrap scores 38 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 14 points Sugars 71.4 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better fruit leather and fruit rolls
-
Fruit Strips Apple Black Forest Stretch Island · .5 oz No added sugars · No fruit juice concentrate (sweetener) Score 79 out of 100 , 41 points higher -
Fruit Rolls Apple-Pear Strawberry Bear · 0.7 oz Not ultra-processed · No added sugars Score 79 out of 100 , 41 points higher -
Fruit Rolls Apple-Pear Raspberry Bear · 20 g Not ultra-processed · No added sugars Score 79 out of 100 , 41 points higher -
Stretch Island Fruit Strips - Grape Black Forest · 14 g Not ultra-processed · No added sugars Score 79 out of 100 , 41 points higher -
Original Fruit Leathers Raspberry Stretch Island · 0.5 oz Not ultra-processed · No added sugars Score 79 out of 100 , 41 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Organic Apple Wildberry flavored Fruit Leather Wrap
Ingredients
- Fruit juice concentrate (sweetener) minus 20 points
- Pectin minus 2.5 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 71.4 g / 100 g minus 14 points
- Energy 321 kcal / 100 g minus 2 points
100 − 62 = 38
Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 321 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 78.6 g |
| Sugars | 71.4 g |
| Added sugars | 71.4 g |
| Fiber | 1 g |
| Protein | 0 g |
| Salt | 0 g |
Serving: 1 bar (14g)
Ingredients
- ORGANIC APPLE PUREE CONCENTRATE
- ORGANIC APPLE JUICE CONCENTRATE (high concern)
- ORGANIC STRAWBERRY PUREE CONCENTRATE
- ORGANIC RASPBERRY PUREE CONCENTRATE
- CITRUS PECTIN
- ORGANIC ELDERBERRY JUICE CONCENTRATE
- NATURAL FLAVOR
- ORGANIC LEMON JUICE CONCENTRATE
Label text, as published
ORGANIC APPLE PUREE CONCENTRATE, ORGANIC APPLE JUICE CONCENTRATE, ORGANIC STRAWBERRY PUREE CONCENTRATE, ORGANIC RASPBERRY PUREE CONCENTRATE, CITRUS PECTIN, ORGANIC ELDERBERRY JUICE CONCENTRATE, NATURAL FLAVOR, ORGANIC LEMON JUICE CONCENTRATE.
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org