Chocolate cakes
Kirkland Triple Chocolate Muffin
27 oz
Score
- Ultra-processed
- High in sugar
- High in saturated fat
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
- No synthetic dyes
Why it scores 3
Kirkland Triple Chocolate Muffin scores 3 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Caramel color: The FDA says classes III and IV, which can contain 4-MEI, are the most commonly used food color additives by volume. Regulatory
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better muffins
-
Banana Chocolate Chip Muffin Veggies Made Great · 24 oz/1.5 lb/680 g Not ultra-processed · Less sugar Score 54 out of 100 , 51 points higher -
Veggies made great double chocolate muffins Garden Lites · 8 oz Less sugar · Less saturated fat Score 44 out of 100 , 41 points higher -
Chocolate Chip Muffins Flax 4 Life · 14 oz Less saturated fat · No gut-studied emulsifiers Score 33 out of 100 , 30 points higher -
Lemon Poppy Mini Muffins Abe's · 10 oz/284 g Not ultra-processed · Less saturated fat Score 44 out of 100 , 41 points higher -
Blueberry Muffin Protein Treats Magic Spoon · 1 bar, 40 g Less sugar · No added sugars Score 58 out of 100 , 55 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Triple Chocolate Muffin
Ingredients
- Sugar minus 20 points
- Caramel color minus 20 points
- Chocolate (sweetened, ingredient) minus 7.5 points
- Soy lecithin minus 1.5 points
- Natural flavors minus 1 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 22.6 g / 100 g minus 11 points
- Saturated fat 13.2 g / 100 g minus 9 points
- Salt 0.7 g / 100 g minus 3 points
- Energy 365 kcal / 100 g minus 2 points
100 − 97.5 = 2.5 → 3
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][4][5][6][7]
Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [12]
Nutrition per 100 g
| Energy | 365 kcal |
|---|---|
| Fat | 21.7 g |
| Saturated fat | 13.2 g |
| Trans fat | 0.9 g |
| Carbohydrates | 45.3 g |
| Sugars | 22.6 g |
| Added sugars | 21.7 g |
| Fiber | 0.9 g |
| Protein | 4.7 g |
| Salt | 0.7 g |
Serving: 1 muffin (106 g)
Ingredients
- sugar (high concern)
- bleached enriched flour (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid)
- eggs
- chocolate chips (sugar, chocolate, cocoa butter, milkfat, soy lecithin, natural flavors) (moderate concern)
- butter (cream, milk, salt)
- soybean oil
- chocolate chunks (sugar, chocolate liquor, cocoa butter, whole milk powder, soy lecithin, vanilla extract) (moderate concern)
- water
- cocoa powder (alkalized)
- modified corn starch
- dairy product solids (milk)
- leavening (baking soda, sodium aluminium phosphate, sodium aluminum sulfate) (not recognized)
- salt
- caramel color (high concern)
- mono - (not recognized)
- diglycerides
- sodium stearoyl lactylate
- natural flavors
- enzymes
- egg whites
- soy flour
Label text, as published
sugar, bleached enriched flour (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), eggs, chocolate chips (sugar, chocolate, cocoa butter, milkfat, soy lecithin, natural flavors), butter (cream and/or milk, salt), soybean oil, chocolate chunks (sugar, chocolate liquor, cocoa butter, whole milk powder, soy lecithin, vanilla extract), water, cocoa powder (alkalized), modified corn starch, dairy product solids (milk), leavening (baking soda, sodium aluminium phosphate, sodium aluminum sulfate), salt, caramel color, mono - , diglycerides, sodium stearoyl lactylate, natural flavors, enzymes, egg whites, soy flour
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten, Egg
- Not vegan
- Not gluten-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Questions & Answers About 4-MEI
“Based on current science, the FDA has no reason to believe that there are any immediate or short-term health risks presented by 4-MEI at the levels expected in food.”
fda.gov
-
Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)
monographs.iarc.who.int
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Proposition 65 List of Chemicals Known to the State to Cause Cancer or Reproductive Toxicity
“The date refers to the initial appearance of the chemical on the list.”
oehha.ca.gov
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21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org