Flavored potato chips
Pepsico Kurkure Naughty Tomato
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains seed oils
- No synthetic dyes
Why it scores 43
Pepsico Kurkure Naughty Tomato scores 43 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 9 points Saturated fat 16.1 g / 100 g: Very high in saturated fat. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better potato chips
-
Classic Potato Chips Lay's · 1 oz (28.3 g) Not ultra-processed · No added sugars Score 79 out of 100 , 36 points higher -
Sea Salted Lay's Not ultra-processed · Less saturated fat Score 79 out of 100 , 36 points higher -
Classic Sea Salt Kettle Style Potato Chips Boulder Canyon · 18 oz Not ultra-processed · No added sugars Score 79 out of 100 , 36 points higher -
Kettle Style Potato Chips Boulder Canyon · 6.5 oz/184.3 g Not ultra-processed · No added sugars Score 79 out of 100 , 36 points higher -
Avocado Oil Kettle Chips - Sea Salt imp Good Health · 5 oz/141.7 g Not ultra-processed · No added sugars Score 79 out of 100 , 36 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Kurkure Naughty Tomato
Ingredients
- Sugar minus 20 points
- Vegetable oil (unspecified) minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Saturated fat 16.1 g / 100 g minus 9 points
- Salt 1.4 g / 100 g minus 5 points
- Energy 565 kcal / 100 g minus 3 points
100 − 57.5 = 42.5 → 43
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [11]
Nutrition per 100 g
| Energy | 565 kcal |
|---|---|
| Fat | 35.1 g |
| Saturated fat | 16.1 g |
| Carbohydrates | 56.4 g |
| Sugars | 4.4 g |
| Protein | 5.8 g |
| Salt | 1.4 g |
Serving: 1 serving (100 g)
Ingredients
- Rice Meal (37.6%)
- Edible Vegetable Oil (Palmolein Oil)
- Corn Meal (18.8%)
- Gram Meal (6.2%) (not recognized)
- Sugar (high concern)
- Salt
- Tomato Powder (1.2%)
- Spices & Condiments (Chilli Powder, Onion Powder, Spices Extract, Black Pepper Powder, Cinnamon Powder, Clove Powder, Ginger Powder, Garlic Powder, Nutmeg Powder)
- Beetroot Powder
- Citric Acid (INS 330)
Label text, as published
Rice Meal (37.6%), Edible Vegetable Oil (Palmolein Oil), Corn Meal (18.8%), Gram Meal (6.2%), Sugar, Salt, Tomato Powder (1.2%), *Spices & Condiments (Chilli Powder, Onion Powder, Spices Extract, Black Pepper Powder, Cinnamon Powder, Clove Powder, Ginger Powder, Garlic Powder, Nutmeg Powder), Beetroot Powder, Citric Acid (INS 330). CONTAINS ADDED FLAVOURS (NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES) *Used as natural flavouring agent.
Allergens and diets
- Not palm-oil-free
Always check the package: recipes change.
More flavored potato chips on GoodSwap
-
Chipotle BBQ Potato Chips Siete · 5.5 oz Seed-oil free Score 79 out of 100 Good -
Sour Cream & Onion Flavored Potato Chips Lay's · 7.75 oz Ultra-processedHigh in saltHigh in saturated fatContains added sugars Score 18 out of 100 Bad -
Potato Chips Backyard Barbeque Kettle · 7.5 oz Ultra-processedContains added sugarsContains seed oils Score 48 out of 100 Okay -
Potato Chips Krinkle Cut Salt & Fresh Ground Pepper Kettle · 368 g Contains seed oils Score 73 out of 100 Good -
Sour Cream & Onion Flavored Ruffles Ruffles · 8 oz/226.8 g Ultra-processedHigh in saturated fatContains seed oils Score 50 out of 100 Okay -
Lay's Potato Chips Lay's · 50 g Ultra-processedHigh in saltHigh in saturated fatContains added sugars Score 34 out of 100 Poor
More from Pepsico
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org