GoodSwap Get notified
Betterbrand Better Bagel
Photo: Open Food Facts contributors (CC BY-SA)

Bagel breads

Betterbrand Better Bagel

14.8 oz

Good out of 100 Medium confidence
  • Ultra-processed
  • High in salt
Get GoodSwap

Why it scores 73

Betterbrand Better Bagel scores 73 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Salt 1.6 g / 100 g: High in salt. Strong
  3. Fiber 33.3 g / 100 g: A good source of fiber. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Better Bagel

START100

Ingredients

  • Modified starch
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Inulin (chicory root fiber)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
subtotal−7.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [1]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: bulking agent, industrial protein and modified starch. [1]
subtotal−21

Nutrition per 100 g

  • Salt 1.6 g / 100 g
    Strong High in salt. [2]
  • Fiber 33.3 g / 100 g
    Strong A good source of fiber. [3]
  • Protein 24.8 g / 100 g
    Info A good source of protein. [3]
subtotal+1
TOTAL 73Good

100 − 27.5 = 72.5 → 73

Can’t score above 79. High in salt (above the front-of-pack "high" level). [4]

GTIN 00860006953300 · 2026-02-26

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy152 kcal
Fat1.9 g
Saturated fat0 g
Trans fat0 g
Carbohydrates38.1 g
Sugars1 g
Added sugars0 g
Fiber33.3 g
Protein24.8 g
Salt1.6 g

Serving: 1 bagel (105 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WATER, MODIFIED WHEAT STARCH, WHEAT PROTEIN ISOLATES, POTATO STARCH, PREBIOTIC INULIN FIBER, YEAST, SEA SALT, ENZYMES

Allergens and diets

Contains: Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest bagel breads in the US

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  3. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  4. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  5. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  6. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org