Deebee's Organics Superfruit Organic Freezie Pops
Photo: Open Food Facts contributors (CC BY-SA)

Ice pops

Deebee's Organics Superfruit Organic Freezie Pops

13.5 fl oz/400 mL

Score

Okay 46 out of 100 Medium confidence
  • Ultra-processed
  • Contains added sugars

Why it scores 46

Deebee's Organics Superfruit Organic Freezie Pops scores 46 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
  2. minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. minus 8 points Sugars 14 g / 100 g: High in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Superfruit Organic Freezie Pops

START100

Ingredients

  • Fruit juice concentrate (sweetener) minus 20 points
    Strong An added sugar. [1][2][3]
  • Guar gum minus 2.5 points
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
  • Natural flavors minus 2.5 points
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][4]
subtotal−25

Processing

  • Ultra-processed (NOVA 4) minus 18 points
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 3 kinds of ultra-processing markers minus 3 points
    Emerging Industrial additive classes found: flavoring, industrial sugar or starch hydrolysate and thickener, stabilizer or gelling agent. [4]
subtotal−21

Nutrition per 100 g

  • Sugars 14 g / 100 g minus 8 points
    Strong High in sugar. [1]
subtotal−8

TOTAL 46Okay

100 − 54 = 46

Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]


GTIN 00838913000127 · 2026-07-18

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy58 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates16.3 g
Sugars14 g
Added sugars13.9 g
Fiber0 g
Protein0 g
Salt0 g

Serving: 1 bar (43 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

STRAWBERRY LEMON INGREDIENTS: ORGANIC WHITE GRAPE JUICE (WATER, WHITE GRAPE JUICE CONCENTRATE), ORGANIC APPLE JUICE (WATER, APPLE JUICE CONCENTRATE), ORGANIC STRAWBERRY PUREE, ORGANIC LEMON JUICE (WATER, LEMON JUICE CONCENTRATE), ORGANIC GUAR GUM, ORGANIC STRAWBERRY FLAVOR. MANGO ORANGE INGREDIENTS: ORGANIC APPLE JUICE (WATER, APPLE JUICE CONCENTRATE), ORGANIC WHITE GRAPE JUICE (WATER, WHITE GRAPE JUICE CONCENTRATE), ORGANIC ORANGE JUICE (WATER, ORANGE JUICE CONCENTRATE), ORGANIC MANGO PUREE, ORGANIC GUAR GUM, ORGANIC MANGO FLAVOR. BLUEBERRY POMEGRANATE INGREDIENTS: ORGANIC APPLE JUICE (WATER, APPLE JUICE CONCENTRATE), ORGANIC WHITE GRAPE JUICE (WATER, WHITE GRAPE JUICE CONCENTRATE), ORGANIC BLUEBERRY PUREE, ORGANIC POMEGRANATE JUICE (WATER, POMEGRANATE JUICE CONCENTRATE), ORGANIC GUAR GUM, ORGANIC BERRY FLAVOR.

Allergens and diets

  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org