Salty snacks
Ruffles Original 70% Less Fat Potato Crisps, Original
6 1/4 oz/177.1 g
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- No synthetic dyes
Why it scores 27
Ruffles Original 70% Less Fat Potato Crisps, Original scores 27 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Dextrose: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better potato chips
-
Reduced Fat Crinkle Cut Crisps Ready Salted M&S · 40 g Not ultra-processed · No added sugars Score 79 out of 100 , 52 points higher -
Waves Potato Chips Reduced Fat Sea Salt Cape Cod · 7.5 oz Not ultra-processed · No added sugars Score 79 out of 100 , 52 points higher -
Potato Crisps Munchos · 4.25 oz Not ultra-processed · No added sugars Score 72 out of 100 , 45 points higher -
Cape Cod Potato Chips Original Less Fat Kettle Chips Cape Cod · 10 oz Not ultra-processed · No added sugars Score 79 out of 100 , 52 points higher -
100% Extra Virgin Olive Oil Crisps M&S Collection Not ultra-processed · No added sugars Score 79 out of 100 , 52 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Original 70% Less Fat Potato Crisps, Original
Ingredients
- Sugar minus 20 points
- Dextrose minus 20 points
- Corn oil minus 2.5 points
- Soy lecithin minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 7.1 g / 100 g minus 3 points
- Salt 1.2 g / 100 g minus 5 points
- Energy 429 kcal / 100 g minus 2 points
- Fiber 3.6 g / 100 g plus 2 points
100 − 73 = 27
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 429 kcal |
|---|---|
| Fat | 10.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 78.6 g |
| Sugars | 7.1 g |
| Added sugars | 3.6 g |
| Fiber | 3.6 g |
| Protein | 7.1 g |
| Salt | 1.2 g |
Serving: 12 crisps (28 g)
Ingredients
- DRIED POTATOES
- CORN STARCH
- CORN OIL
- SUGAR (high concern)
- SOY LECITHIN
- SALT
- DEXTROSE (high concern)
- ANNATTO EXTRACTS
Label text, as published
DRIED POTATOES, CORN STARCH, CORN OIL, SUGAR, SOY LECITHIN, SALT, DEXTROSE, AND ANNATTO EXTRACTS.
Allergens and diets
Contains: Soy
- Vegan
- Vegetarian
- Gluten-free
- Palm-oil-free
Always check the package: recipes change.
More salty snacks on GoodSwap
-
Lightly Salted Pistachios Wonderful · 30 g High in saturated fatNo additives Score 79 out of 100 Good -
Totopos El Milagro · 453 g Contains seed oils Score 79 out of 100 Good -
Honey and vanilla, flavored nuts, and fruit clusters Member's Mark · 24 oz Ultra-processedHigh in saturated fatContains added sugarsContains seed oils Score 19 out of 100 Bad -
Poppables honey BBQ Lay's · 5 oz Ultra-processedHigh in saltContains non-nutritive sweetenersContains added sugars Score 17 out of 100 Bad -
Tortilla Chips Frito Lay · 16 oz Contains seed oilsNo additives Score 79 out of 100 Good -
Pop Secret Double Butter Popcorn Pop-Secret · 32 g Ultra-processedHigh in saltHigh in saturated fatContains palm oil Score 61 out of 100 Good
More from Ruffles
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org