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Beach Cliff Herring Fillets
Photo: Open Food Facts contributors (CC BY-SA)

Herring fillets

Beach Cliff Herring Fillets

3.53 oz/100 g

Good out of 100 Medium confidence
  • High in salt
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Why it scores 79

Beach Cliff Herring Fillets scores 79 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Salt 1.8 g / 100 g: High in salt. Strong
  2. Protein 21.4 g / 100 g: A good source of protein. Info
  3. Saturated fat 3.6 g / 100 g: High in saturated fat. Strong

Capped at 79: High in salt (above the front-of-pack "high" level).

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better fish sticks and frozen fish

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Herring Fillets

START100

Ingredients

  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [1][2]
  • Sodium hexametaphosphate
    Strong EFSA (2019) set a group ADI for phosphates of 40 mg/kg body weight (as phosphorus) and noted that infants, toddlers and children may exceed it. [3]
subtotal−5

Nutrition per 100 g

  • Saturated fat 3.6 g / 100 g
    Strong High in saturated fat. [4]
  • Salt 1.8 g / 100 g
    Strong High in salt. [5]
  • Energy 200 kcal / 100 g
    Info Energy-dense for its weight. [6]
  • Protein 21.4 g / 100 g
    Info A good source of protein. [6]
subtotal−5
TOTAL 79Good

100 − 10 = 90 → capped at 79

Capped at 79. High in salt (above the front-of-pack "high" level). [7]

GTIN 00020100000533 · 2025-02-12

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy200 kcal
Fat12.9 g
Saturated fat3.6 g
Trans fat0 g
Carbohydrates0 g
Sugars0 g
Added sugars0 g
Fiber0 g
Protein21.4 g
Salt1.8 g

Serving: 1can drained @ 70g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

INGREDIENTS: FILLETS OF HERRING, WATER, SALT, NATURAL SMOKE FLAVORING, SODIUM HEXAMETAPHOSPHATE TO MAINTAIN TEXTURE).

Allergens and diets

Contains: Fish

  • Not vegan
  • Not vegetarian
  • Palm-oil-free

Always check the package: recipes change.

More from Beach Cliff

Sources

  1. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  2. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  3. EFSA issues new advice on phosphates

    European Food Safety Authority · Jun 12, 2019 · Agency assessment

    “We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”

    efsa.europa.eu

  4. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk