Candy chocolate bars
Robert Irvine's Fit Crunch High Protein Baked Bar Chocolate Peanut Butter
50 g
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains sugar alcohols
- Contains seed oils
- Contains palm oil
- Contains whole grains
Why it scores 16
Robert Irvine's Fit Crunch High Protein Baked Bar Chocolate Peanut Butter scores 16 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Dextrose: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better protein bars
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Peanut Butter Chocolate RXBAR · 1 bar (52 g) Less saturated fat · No added sugars Score 63 out of 100 , 47 points higher -
Protein Bar, Peanut Butter Chocolate RXBAR Less saturated fat · No added sugars Score 68 out of 100 , 52 points higher -
High protein chunky peanut butter bars Thinkthin · 10.5 oz/300 g Less saturated fat · No added sugars Score 57 out of 100 , 41 points higher -
Multi-Pack - Dark Chocolate Sea Salt, Lemon Coconut, Peanut Butter Chocolate Simply Protein Less saturated fat · No added sugars Score 63 out of 100 , 47 points higher -
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The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
High Protein Baked Bar Chocolate Peanut Butter
Ingredients
- Dextrose minus 20 points
- Sugar minus 20 points
- Protein blend (unspecified) minus 2.5 points
- Whey protein concentrate / isolate minus 1.5 points
- Soy protein isolate / concentrate minus 1.5 points
- Vegetable oil (unspecified) minus 1.5 points
- Glycerin minus 0.5 points
- Palm oil minus 0.5 points
- Sorbitol minus 0.5 points
- Maltitol minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 5 kinds of ultra-processing markers minus 6 points
Nutrition per 100 g
- Sugars 6.5 g / 100 g minus 3 points
- Saturated fat 8.7 g / 100 g minus 7 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 413 kcal / 100 g minus 2 points
- Protein 34.8 g / 100 g plus 4 points
100 − 84 = 16
Can’t score above 79. Contains dextrose, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [15]
Nutrition per 100 g
| Energy | 413 kcal |
|---|---|
| Fat | 17.4 g |
| Saturated fat | 8.7 g |
| Carbohydrates | 30.4 g |
| Sugars | 6.5 g |
| Added sugars | 4.3 g |
| Fiber | 2.2 g |
| Protein | 34.8 g |
| Salt | 1.1 g |
Serving: 1 bar (46 g)
Ingredients
- Protein Blend (Whey Protein Isolate, Whey Protein Concentrate)
- Soy Protein Isolate
- Vegetable Oils (Palm Kernel and Palm)
- Vegetable
- Glycerin
- Peanut Butter (Dry Roasted Peanuts, Palm, Oil, Dextrose, Salt)
- Sorbitol
- Peanuts
- Sugar (high concern)
- Maltitol
- Gelatin [bovine)
- Peanut Flour
- Cocoa (processed with, alkali)
- Brown Rice Flour and Water
Label text, as published
Protein Blend (Whey Protein Isolate,, Whey Protein Concentrate), Soy Protein Isolate,, Vegetable Oils (Palm Kernel and Palm), Vegetable, Glycerin, Peanut Butter (Dry Roasted Peanuts, Palm, Oil, Dextrose, Salt), Sorbitol, Peanuts, Sugar, Maltitol,, Gelatin [bovine), Peanut Flour, Cocoa (processed with, alkali), Brown Rice Flour and Water. Contains 2% or, less of the following: Glucose Syrup, Sunflower Oil,, Tapioca Starch, Salt, Natural Flavor, Soybean Oil,, Sucralose, Maltodextrin, Sodium Caseinate, Sunflower, Lecithin, Propylene Glycol Mono Esters, Baking Soda,, Mono & Diglycerides, Potassium Sorbate, (preservative), Acetylated Monoglycerides, Whey,, Whey Powder, Soy Lecithin, Beta-Carotene (for color),, Vitamin A Palmitate, Silicon Dioxide, Natural, Tocopherols (to preserve freshness) and Almond.
Allergens and diets
Contains: Milk, Peanuts, Tree nuts, Soy
- Not vegan
- Not vegetarian
- Not palm-oil-free
Always check the package: recipes change.
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Dark Chocolate Bar with Almonds Trader Joe's · 3.51 oz (100 g) High in sugarHigh in saturated fatContains added sugarsCertified organic Score 46 out of 100 Okay -
77% Cacao Dark Chocolate Bar Trader Joe's · 500 g Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 40 out of 100 Okay -
think! HIGH PROTEIN PROTEIN BAR Think! · 60gr Ultra-processedContains sugar alcoholsContains seed oils Score 57 out of 100 Okay -
Dark Chocolate Choceur · 150 g Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 30 out of 100 Poor
More from Robert Irvine's Fit Crunch
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
Process contaminants in vegetable oils and foods
“The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”
efsa.europa.eu
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu
-
Regulation (EU) No 1169/2011, Annex III point 2.4 (foods with more than 10 % added polyols)
“‘excessive consumption may produce laxative effects’.”
eur-lex.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org