Fruit juices
Izze Sparkling Blackberry
248 mL
Score
- Ultra-processed
- Contains added sugars
Why it scores 41
Izze Sparkling Blackberry scores 41 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 14 points Sugars 8.1 g / 100 ml: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better juices and juice drinks
-
Sparkling Apple Juice Martinelli's · 296 mL Not ultra-processed · No added sugars Score 95 out of 100 , 54 points higher -
Organic Sparkling Cider S. Martinelli & Co. · 240 mL Not ultra-processed · No added sugars Score 100 out of 100 , 59 points higher -
Martinellis gold medal sparkling cider Martinelli's Gold Medal · 25.4 fl oz/750 mL Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Sparkling Cider Northwest Blend Martinelli's · 8.4 fl oz/250 mL Not ultra-processed · No added sugars Score 96 out of 100 , 55 points higher -
Sparkling Strawberry Juice Beverage Trader Joe's No added sugars · No fruit juice concentrate (sweetener) Score 79 out of 100 , 38 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Sparkling Blackberry
Ingredients
- Fruit juice concentrate (sweetener) minus 20 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 ml
- Sugars 8.1 g / 100 ml minus 14 points
- Energy 36 kcal / 100 ml minus 3 points
100 − 59 = 41
Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]
Nutrition per 100 ml
| Energy | 36 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 8.9 g |
| Sugars | 8.1 g |
| Added sugars | 0 g |
| Fiber | 0.1 g |
| Protein | 0 g |
| Salt | 0 g |
Serving: 248ml
Ingredients
- SPARKLING WATER
- APPLE JUICE CONCENTRATE (high concern)
- GRAPE JUICE CONCENTRATE (high concern)
- NATURAL FLAVOR
- BLACKBERRY JUICE CONCENTRATE
- RASPBERRY JUICE CONCENTRATE
- CITRIC ACID
- ACEROLA JUICE CONCENTRATE
- ASCORBIC ACID (VITAMIN C)
- NIACINAMIDE
- PIRIDOXINE HYDROCHLORIDE (VITAMIN B6) (not recognized)
Label text, as published
SPARKLING WATER, APPLE JUICE CONCENTRATE, GRAPE JUICE CONCENTRATE, NATURAL FLAVOR, BLACKBERRY JUICE CONCENTRATE, RASPBERRY JUICE CONCENTRATE, CITRIC ACID, ACEROLA JUICE CONCENTRATE, ASCORBIC ACID (VITAMIN C), NIACINAMIDE, PIRIDOXINE HYDROCHLORIDE (VITAMIN B6)
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
Packaging
Metal
Context only: no points in v1.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org