Protein bars
RXBAR Strawberry
9.1 oz
Score
- Ultra-processed
- High in sugar
- No additives
Why it scores 67
RXBAR Strawberry scores 67 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 26.9 g / 100 g: Very high in sugar. Strong
- plus 4 points Fiber 11.5 g / 100 g: A good source of fiber. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better protein bars
-
Coconut Chocolate RXBAR · 52 g Not ultra-processed Score 79 out of 100 , 12 points higher -
Blueberry RXBAR · 1.83 oz Not ultra-processed Score 79 out of 100 , 12 points higher -
Mosh nutrition bars Not ultra-processed · Less sugar Score 79 out of 100 , 12 points higher -
Fellas Peanut and Cocoa High-Protein Bar 45 g Fellas · 45 g Not ultra-processed Score 79 out of 100 , 12 points higher -
Primal thin protein bar | sweet cream | organic Julian Bakery · 1.9 oz/54 g Less sugar Score 85 out of 100 , 18 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strawberry
Ingredients
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 26.9 g / 100 g minus 11 points
- Saturated fat 1.9 g / 100 g minus 1 points
- Salt 0.7 g / 100 g minus 3 points
- Energy 365 kcal / 100 g minus 2 points
- Fiber 11.5 g / 100 g plus 4 points
100 − 33.5 = 66.5 → 67
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 365 kcal |
|---|---|
| Fat | 13.5 g |
| Saturated fat | 1.9 g |
| Trans fat | 0 g |
| Carbohydrates | 46.2 g |
| Sugars | 26.9 g |
| Added sugars | 0 g |
| Fiber | 11.5 g |
| Protein | 23.1 g |
| Salt | 0.7 g |
Serving: 1 bar (52 g)
Ingredients
Label text, as published
Dates, egg whites, almonds, cashews, strawberries, natural flavors. Contains eggs, almonds, and cashews. May contain peanuts and other tree nuts.
Allergens and diets
Contains: Tree nuts, Egg
May contain: Peanuts
- Not vegan
- Palm-oil-free
Always check the package: recipes change.
Sources
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org