Juices and nectars
Naked Blue Machine
450 mL
Score
- Ultra-processed
- High in sugar
- Contains added sugars
Why it scores 36
Naked Blue Machine scores 36 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 14 points Sugars 11.8 g / 100 ml: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better juices and juice drinks
-
Blue monkey sparking juice Less sugar · No added sugars Score 77 out of 100 , 41 points higher -
Blue spirulina superade Sol-Ti · 14.9 fl oz Not ultra-processed · Less sugar Score 78 out of 100 , 42 points higher -
Blue Fruit & Vegetable Smoothie Great Value · 8 oz Not ultra-processed · Less sugar Score 95 out of 100 , 59 points higher -
Blue Raspberry Flavored Fruit Drink Minute Maid Not ultra-processed · Less sugar Score 86 out of 100 , 50 points higher -
Boosted Smoothie Green Machine Naked · 15.2 fl oz (450 mL) Less sugar · No added sugars Score 62 out of 100 , 26 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Blue Machine
Ingredients
- Fruit juice concentrate (sweetener) minus 20 points
- Inulin (chicory root fiber) minus 2.5 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 ml
- Sugars 11.8 g / 100 ml minus 14 points
- Energy 56 kcal / 100 ml minus 4 points
100 − 64 = 36
Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 ml
| Energy | 56 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 13.8 g |
| Sugars | 11.8 g |
| Added sugars | 0 g |
| Fiber | 1.3 g |
| Protein | 0.2 g |
| Salt | 0 g |
Serving: 1 portion (450 ml)
Ingredients
- apple juice from concentrate (water, Apple juice concentrate) (high concern)
- banana puree
- blueberry puree
- blackberry puree
- chicory root fiber
- carrot juice from concentrate (water, carrot juice concentrate)
- natural flavors
- blueberry juice from concentrate (water, blueberry juice concentrate)
- ascorbic acid (vitamin c)
- vitamin e acetate
- niacinamide
- d-calcium pantothenate (vitamin b5)
- pyridoxine hydrochloride )vitamin b6)
- cyanocobalamin (vitamin b12)
Label text, as published
apple juice from concentrate (water, Apple juice concentrate), banana puree, blueberry puree, blackberry puree, chicory root fiber, carrot juice from concentrate (water, carrot juice concentrate), natural flavors, blueberry juice from concentrate (water, blueberry juice concentrate), ascorbic acid (vitamin c), vitamin e acetate, niacinamide, d-calcium pantothenate (vitamin b5), pyridoxine hydrochloride )vitamin b6), cyanocobalamin (vitamin b12)
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
Packaging
Plastic, Pet 1 polyethylene terephthalate
Context only: no points in v1.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org