Mr. Brown Iced Coffee
Photo: Open Food Facts contributors (CC BY-SA)

Iced coffees

Mr. Brown Iced Coffee

240 mL

Score

Okay 42 out of 100 Medium confidence
  • Ultra-processed
  • Contains added sugars
  • Contains caffeine

Why it scores 42

Mr. Brown Iced Coffee scores 42 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. minus 20 points Sugar: An added sugar. Strong
  2. minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. minus 12 points Sugars 7.7 g / 100 ml: Very high in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Iced Coffee

START100

Ingredients

  • Sugar minus 20 points
    Strong An added sugar. [1][2][3]
  • Sucrose esters of fatty acids minus 2.5 points
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
  • Lecithin minus 2.5 points
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−25

Processing

  • Ultra-processed (NOVA 4) minus 18 points
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
subtotal−18

Nutrition per 100 ml

  • Sugars 7.7 g / 100 ml minus 12 points
    Strong Very high in sugar. [1]
  • Energy 43 kcal / 100 ml minus 3 points
    Info Energy-dense for its volume. [2]
subtotal−15

TOTAL 42Okay

100 − 58 = 42

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]


GTIN 00025616102504 · 2026-02-02

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 ml

Energy43 kcal
Fat0.6 g
Saturated fat0.5 g
Trans fat0 g
Carbohydrates8.2 g
Sugars7.7 g
Added sugars5.8 g
Protein1.3 g
Salt0.1 g

Serving: 1 serving (240 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WATER, COFFEE EXTRACT, SUGAR, MILK POWDER, EMULSIFIER (E473, E322).

Allergens and diets

Contains: Milk

  • Not vegan
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  6. Spilling the Beans: How Much Caffeine is Too Much?

    U.S. Food and Drug Administration · Regulator

    “For most adults, the FDA has cited 400 milligrams* a day — that's about two to three 12-fluid-ounce cups of coffee — as an amount not generally associated with negative effects.”

    fda.gov

  7. Regulation (EU) No 1169/2011, Annex III point 4.1 (beverages with high caffeine content)

    European Union (Official Journal) · Oct 25, 2011 · Law

    “‘High caffeine content. Not recommended for children or pregnant or breast-feeding women’”

    eur-lex.europa.eu