Tomato Ketchup
Heinz Tomato Ketchup
2 × 44 oz
Score
- Ultra-processed
- High in sugar
- High in salt
- Contains added sugars
- Certified organic
- No additives
Why it scores 40
Heinz Tomato Ketchup scores 40 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 23.5 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better ketchup
-
Tomato Ketchup Simply Nature Not ultra-processed · Less sugar Score 79 out of 100 , 39 points higher -
Organic Tomato ketchup 20 oz Not ultra-processed · Less sugar Score 72 out of 100 , 32 points higher -
Tomato ketchup Meijer · 19 oz Not ultra-processed · Less sugar Score 79 out of 100 , 39 points higher -
Tomato Ketchup Field Day Organic · 20 oz Not ultra-processed · Less sugar Score 75 out of 100 , 35 points higher -
Organic Tomato Ketchup Naturally Better · 20 oz Not ultra-processed · Less sugar Score 65 out of 100 , 25 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Tomato Ketchup
Ingredients
- Sugar minus 20 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 23.5 g / 100 g minus 11 points
- Salt 2.8 g / 100 g minus 9 points
100 − 60.5 = 39.5 → 40
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 118 kcal |
|---|---|
| Fat | 0 g |
| Carbohydrates | 29.4 g |
| Sugars | 23.5 g |
| Added sugars | 23.5 g |
| Protein | 0 g |
| Salt | 2.8 g |
Serving: 1 serving (17 g)
Ingredients
- organic tomato concentrate from red ripe organic tomatoes
- organic distilled vinegar
- organic sugar (high concern)
- salt
- organic onion powder
- organic spice
- natural flavoring
Label text, as published
organic tomato concentrate from red ripe organic tomatoes, organic distilled vinegar, organic sugar, salt, organic onion powder, organic spice, natural flavoring.
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
Packaging
Pet 1 polyethylene terephthalate
Context only: no points in v1.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org